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Whatta move Zomato! Zomato, the popular food delivery platform, ingeniously leveraged comedian Samay Raina’s talent in a roast form of marketing to connect with its audience in a humorous and engaging way. By collaborating with Raina, known for his

What makes a startup go viral? 🌟 It’s ability to connect to it’s audience and evoke some emotion in them 🌟 Making product or service content relatable for the audience to connect 🌟 Producing regular shareable content- Content that we too enjoy l

Underrated marketing skill: using humor to connect with your audience

Viral Marketing Strategy — 16 “ Brand Cartoon/ Mascot costume marketing ” So guys we all know mascot characters establish an emotional connection with your audience that other forms of advertising cannot and also costume marketing is a creative

A lot of you have been asking me a case study on zomato's marketing, so here it is - 1) Zomato knows it's audience well, and we know which age group, see our posts where! So our content is in relation to it. 2) We try to be relatable to our commu

“IKEA’s Royal Sleepover” WEIRD Marketing Strategy #13 It all started on Facebook, a group was created ‘I Wanna Have a Sleepover in IKEA’ and the number of members joined were 10K,IKEA Selected 100 lucky people to spend the night in their showrooms.

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Such a genius marketing strategy! Now i know how to keep the pricing plan if i start something of my own!

Some typical e-commerce startups that have become successful by implementing out-of-the-box marketing strategies include: Dollar Shave Club: This company gained significant attention through its creative and humorous YouTube video ads, which helped

AMUL’s Exceptional Marketing Strategy: AMUL connects emotionally with people by using interactive content. And more than focusing on talking about their products, they bring their opinion out on grave social issues be it national or international vi