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“IKEA’s Royal Sleepover” WEIRD Marketing Strategy #13 It all started on Facebook, a group was created ‘I Wanna Have a Sleepover in IKEA’ and the number of members joined were 10K,IKEA Selected 100 lucky people to spend the night in their showrooms.

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Anonymous

Anonymous 3

Hey I am on Medial • 10m

Great one ! And congrats on the short listing!

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