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โ€œIKEAโ€™s Royal Sleepoverโ€ WEIRD Marketing Strategy #13 It all started on Facebook, a group was created โ€˜I Wanna Have a Sleepover in IKEAโ€™ and the number of members joined were 10K,IKEA Selected 100 lucky people to spend the night in their showrooms.

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Where did you get this case study?!

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