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Jaswanth Jegan

Founder-Hexpertify.c... • 1y

“IKEA’s Royal Sleepover” WEIRD Marketing Strategy #13 It all started on Facebook, a group was created ‘I Wanna Have a Sleepover in IKEA’ and the number of members joined were 10K,IKEA Selected 100 lucky people to spend the night in their showrooms.

Saathvi SN

Attended Mangalore U... • 1y

Where did you get this case study?!

1 Reply

Replies (1)

Jaswanth Jegan

Founder-Hexpertify.c... • 1y

Medium

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