“IKEA’s Royal Sleepover”
WEIRD Marketing Strategy #13
It all started on Facebook, a group was created ‘I Wanna Have a Sleepover in IKEA’ and the number of members joined were 10K,IKEA Selected 100 lucky people to spend the night in their showrooms.
Hey guys,
Do you have the answer to this question: How did Meesho get the initial sellers on their platform?
How did they convince them to join Meesho, and where did they find those sellers?
