“IKEA’s Royal Sleepover”
WEIRD Marketing Strategy #13
It all started on Facebook, a group was created ‘I Wanna Have a Sleepover in IKEA’ and the number of members joined were 10K,IKEA Selected 100 lucky people to spend the night in their showrooms.
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Anonymous 4
Stealth • 7m
This is pure marketing gold! IKEA turned a simple Facebook group idea into an unforgettable event. What a brilliant way to showcase their products and create a buzz around the brand. The power of social media never ceases to amaze me.
Bengaluru never ceases to amaze with its innovative spirit and entrepreneurial streak.
An auto driver has become a local sensation & symbol of a founder's hustle.
“IKEA’s Royal Sleepover”
WEIRD Marketing Strategy #13
It all started on Facebook, a group was created ‘I Wanna Have a Sleepover in IKEA’ and the number of members joined were 10K,IKEA Selected 100 lucky people to spend the night in their showrooms.
The California Gold Rush of 1848 was a monumental event where miners discovered gold, sparking a mass migration as 300,000 individuals journeyed from East to West in search of fortune. Today, we have uncovered a modern equivalent of these gold mines,
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Yash
Stealth • 6m
Wow!! Got to a Kotlin Event Today in Noida, not for the event but met a guy and just in One Day we talked about a lot of things, Got to know many flaws of mine and also about many interesting things and stuff. Also discussed about My Startup Idea and
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4 replies18 likes
Shubham Mittal
Stealth • 5m
📢 Calling all marketing and branding enthusiasts! 🚀 I’m on the hunt for a co-founder to join my startup, occasionalvenue.com. We’re all about helping people find the perfect event venues for weddings, birthdays, and more. If you’re passionate about
This timeline never ceases to amaze - Venezuelan President Nicolás Maduro has challenged Elon Musk to a fight, and Musk accepted.🥊🤯
Furthermore, Musk promised that if he wins against Maduro, he will give him a free ticket to Mars. But if Maduro wi
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5 replies17 likes
Rajan Paswan
Stealth • 7m
Hack Used By Startup #7
How Spotify Turned Scarcity Into Hype in His Early Days with an ----!!
The Problem:
When Spotify launched, it needed to create buzz and manage the initial influx of users to ensure a smooth experience.
The Idea:
Spotify laun
Yahoo - was founded in 1994 by Jerry Yang and David Filo two graduate students but he's the thing Yahoo was never meant to be a business these two graduates just listed their favourite website in a directory and published it in the internet.
Because
Viral Marketing Strategy - 14
“ Ambush marketing strategy ”
Example — let's suppose Brand Y is the main sponsor of the event, but brand X uses advertising tactics in the event, making it look like brand X is the main sponsor of the event by compe
Facebook offered him $3 Billion for his company.
He turned them down.
Now, his company is worth 5x what Facebook offered.
5 lessons from the crazy story of Evan Spiegel:
Imagine being 23 and turning down $3 billion.
Most would call you crazy. Yo