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ā€œIKEAā€™s Royal Sleepoverā€ WEIRD Marketing Strategy #13 It all started on Facebook, a group was created ā€˜I Wanna Have a Sleepover in IKEAā€™ and the number of members joined were 10K,IKEA Selected 100 lucky people to spend the night in their showrooms.

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Anonymous

Anonymous 4

StealthĀ ā€¢Ā 9m

This is pure marketing gold! IKEA turned a simple Facebook group idea into an unforgettable event. What a brilliant way to showcase their products and create a buzz around the brand. The power of social media never ceases to amaze me.

1 replies3 likes
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