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Siddharth K Nair

Thatmoonemojiguy 🌝 • 2m

IKEA’s Ad Told Women to Pee on It — Seriously In 2018, IKEA released one of the strangest and boldest print ads ever. Featured in a Swedish women’s magazine, the ad invited readers to pee on it. Why? Because it had a built-in pregnancy test strip if the woman was pregnant, a hidden message revealed a discounted price for a crib. It was part of a campaign to celebrate parenthood and showcase IKEA’s baby products. The ad, created by agency Åkestam Holst, sparked a media frenzy. Some called it disgusting, others called it brilliant. But it did exactly what IKEA wanted grabbed attention worldwide. By blending real-life emotion with a biological twist, IKEA proved that even a simple print ad can break boundaries (and possibly break the internet). for more such content follow Thatmoonemojiguy 🌝👑

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