Thatmoonemojiguy 🌝 • 7m
IKEA’s Ad Told Women to Pee on It — Seriously In 2018, IKEA released one of the strangest and boldest print ads ever. Featured in a Swedish women’s magazine, the ad invited readers to pee on it. Why? Because it had a built-in pregnancy test strip if the woman was pregnant, a hidden message revealed a discounted price for a crib. It was part of a campaign to celebrate parenthood and showcase IKEA’s baby products. The ad, created by agency Åkestam Holst, sparked a media frenzy. Some called it disgusting, others called it brilliant. But it did exactly what IKEA wanted grabbed attention worldwide. By blending real-life emotion with a biological twist, IKEA proved that even a simple print ad can break boundaries (and possibly break the internet). for more such content follow Thatmoonemojiguy 🌝👑

The Way I See It • 1y
In 2018, Ikea made headlines with a campaign that was as bold as it was bizarre. The Swedish furniture giant released an ad in a popular magazine that featured a picture of a crib with a simple yet shocking request: “Pee on this ad.” What seemed lik
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Founder-Hexpertify.c... • 1y
“IKEA’s Royal Sleepover” WEIRD Marketing Strategy #13 It all started on Facebook, a group was created ‘I Wanna Have a Sleepover in IKEA’ and the number of members joined were 10K,IKEA Selected 100 lucky people to spend the night in their showrooms.
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Will become a inspir... • 7m
“The IKEA Effect: Why We Value What We Build” The IKEA Effect is a psychological phenomenon where people place higher value on products they partially create themselves. The name comes from IKEA, where customers assemble furniture — and end up lovin
See MoreHey I am on Medial • 4m
The Silent Weapon That Can Make or Break Your Ad Spend 🎯 If you've ever run Facebook or Instagram ads without a Meta Pixel, you've basically been throwing darts in the dark. Sure, you might hit the target once in a while—but most of the time, you
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