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Siddharth K Nair

Thatmoonemojiguy ๐ŸŒย โ€ขย 6m

IKEAโ€™s Ad Told Women to Pee on It โ€” Seriously In 2018, IKEA released one of the strangest and boldest print ads ever. Featured in a Swedish womenโ€™s magazine, the ad invited readers to pee on it. Why? Because it had a built-in pregnancy test strip if the woman was pregnant, a hidden message revealed a discounted price for a crib. It was part of a campaign to celebrate parenthood and showcase IKEAโ€™s baby products. The ad, created by agency ร…kestam Holst, sparked a media frenzy. Some called it disgusting, others called it brilliant. But it did exactly what IKEA wanted grabbed attention worldwide. By blending real-life emotion with a biological twist, IKEA proved that even a simple print ad can break boundaries (and possibly break the internet). for more such content follow Thatmoonemojiguy ๐ŸŒ๐Ÿ‘‘

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