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Sarun George Sunny

Stealth • 1d

In 2018, Ikea made headlines with a campaign that was as bold as it was bizarre. The Swedish furniture giant released an ad in a popular magazine that featured a picture of a crib with a simple yet shocking request: “Pee on this ad.” What seemed like a joke was actually a clever innovation. The ad used pregnancy test technology embedded in the paper. If a woman was pregnant, the ad would reveal a special discount on the crib. It wasn’t just marketing—it was a way to connect directly with expectant parents and make them feel part of something unique. The campaign went viral, sparking conversations about creativity in advertising. Ikea reminded the world that even in something as mundane as furniture, thinking outside the box could capture hearts—and imaginations.

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Anonymous
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Anonymous

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Why did this ad for IKEA got so famous? What is even special in it?

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Karan Sahu

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IKEA into phone electronics. Will it work? They banged the furniture market, but here it's a whole different game. Let's see where things go.

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Jaswanth Jegan

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“IKEA’s Royal Sleepover” WEIRD Marketing Strategy #13 It all started on Facebook, a group was created ‘I Wanna Have a Sleepover in IKEA’ and the number of members joined were 10K,IKEA Selected 100 lucky people to spend the night in their showrooms.

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Mahesh Jangid

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Anonymous
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Anonymous

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What's the brand value of IKEA in India? Did you buy anything from IKEA, share your experiences...

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Anonymous

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Need a investor for furniture manufacturing And labour managment 2.Our india market valu 28 billion 3 Market cover in local carpenter and local manufacturing.60%-70% 4. godrej, nilkamal , durian, paperfry, royaloak, IKEA, zuari , Any details plz

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