Hey I am on Medial • 1y
Why did this ad for IKEA got so famous? What is even special in it?

Thatmoonemojiguy 🌝 • 6m
IKEA’s Ad Told Women to Pee on It — Seriously In 2018, IKEA released one of the strangest and boldest print ads ever. Featured in a Swedish women’s magazine, the ad invited readers to pee on it. Why? Because it had a built-in pregnancy test strip if
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The Way I See It • 11m
In 2018, Ikea made headlines with a campaign that was as bold as it was bizarre. The Swedish furniture giant released an ad in a popular magazine that featured a picture of a crib with a simple yet shocking request: “Pee on this ad.” What seemed lik
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Will become a inspir... • 5m
“The IKEA Effect: Why We Value What We Build” The IKEA Effect is a psychological phenomenon where people place higher value on products they partially create themselves. The name comes from IKEA, where customers assemble furniture — and end up lovin
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