IKEAās Ad Told Women to Pee on It ā Seriously
In 2018, IKEA released one of the strangest and boldest print ads ever. Featured in a Swedish womenās magazine, the ad invited readers to pee on it. Why? Because it had a built-in pregnancy test strip if
In 2018, Ikea made headlines with a campaign that was as bold as it was bizarre. The Swedish furniture giant released an ad in a popular magazine that featured a picture of a crib with a simple yet shocking request: āPee on this ad.ā
What seemed lik
You know IKEA must be famous for it's DIY cost effective furnitures right but there's also one another thing. It is also popular for its food, especially IKEA meatballs. A furniture making company selling food!
Strange right?
Have you guys ever be
INGENIOUS MARKETING!
EP=28 (IKEA)
This is known as Double Entendre Ads (Ad msg + Brand name in a single text)
Like and follow for more and how's the Ad?
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China is famous for its tasty noodles š,
and the USA is known for its juicy burgers š.
Italy delights us with its famous pizza š.
But what special food does India have?
āThe IKEA Effect: Why We Value What We Buildā
The IKEA Effect is a psychological phenomenon where people place higher value on products they partially create themselves. The name comes from IKEA, where customers assemble furniture ā and end up lovin