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“IKEA’s Royal Sleepover” WEIRD Marketing Strategy #13 It all started on Facebook, a group was created ‘I Wanna Have a Sleepover in IKEA’ and the number of members joined were 10K,IKEA Selected 100 lucky people to spend the night in their showrooms.
This is pure marketing gold! IKEA turned a simple Facebook group idea into an unforgettable event. What a brilliant way to showcase their products and create a buzz around the brand. The power of social media never ceases to amaze me.
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