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“IKEA’s Royal Sleepover” WEIRD Marketing Strategy #13 It all started on Facebook, a group was created ‘I Wanna Have a Sleepover in IKEA’ and the number of members joined were 10K,IKEA Selected 100 lucky people to spend the night in their showrooms.

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Anonymous

Anonymous 1

Stealth • 9m

And the word of mouth promotion after that.. can’t even imagine. Seeing the consensus of the people

1 replies
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