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โ€œIKEAโ€™s Royal Sleepoverโ€ WEIRD Marketing Strategy #13 It all started on Facebook, a group was created โ€˜I Wanna Have a Sleepover in IKEAโ€™ and the number of members joined were 10K,IKEA Selected 100 lucky people to spend the night in their showrooms.

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Anonymous

Anonymous 1

Hey I am on Medialย โ€ขย 11m

And the word of mouth promotion after that.. canโ€™t even imagine. Seeing the consensus of the people

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