“IKEA’s Royal Sleepover”
WEIRD Marketing Strategy #13
It all started on Facebook, a group was created ‘I Wanna Have a Sleepover in IKEA’ and the number of members joined were 10K,IKEA Selected 100 lucky people to spend the night in their showrooms.
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Anonymous 1
Stealth • 7m
And the word of mouth promotion after that.. can’t even imagine. Seeing the consensus of the people
Purple Cow Marketing:
Creating a unique, memorable, and daring product (or brand) that stands out in a crowded marketplace — ensuring it captures attention and drives organic word-of-mouth promotion.
6 replies3 likes
Karan Sahu
Stealth • 8m
Platforms that can harness the power of network effects are the ones that don't need marketing; their consumer market spreads through word of mouth. For example (Medial, WhatsApp, Airbnb, and Uber).
🤣 Every motivated entrepreneur after seeing the small market gap
0 replies14 likes
Harsh
Stealth • 4m
Joined here after seeing a meme, wow to the marketing medial
4 replies5 likes
Yash Bhawsar
Stealth • 4m
I came here after seeing the meme on twitter 😂😂
10 replies11 likes
latika
Stealth • 8m
Why does medial have so much of organic and word of mouth marketing from its users unlike other apps, what's the reason behind it? Niket being connected with his community, them deleting every single useless post, what is it?
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