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Purple Cow Marketing: Creating a unique, memorable, and daring product (or brand) that stands out in a crowded marketplace — ensuring it captures attention and drives organic word-of-mouth promotion.

BYJU’S spent ₹0 on marketing for the first few years. Word of mouth and value did the job

Does the competitive ness of competitive exam make it harder for products around it harder to grow via word of mouth?

need an business idea which works great on word of mouth and with almost zero marketing

How to Market Your Business on a Budget • Utilize social media platforms effectively • Offer valuable content that engages your audience • Partner with influencers or other brands for cross-promotion • Use email marketing to keep customers inform

Platforms that can harness the power of network effects are the ones that don't need marketing; their consumer market spreads through word of mouth. For example (Medial, WhatsApp, Airbnb, and Uber).

Startups don’t fail because people dislike the product. They fail because people can’t fit it into their lives. A habit is the real MVP. The easier the tool is to adopt, the faster it becomes invisible... and that’s when it scales. The lesson: don’

A client gave 3 referrals. I closed 2 of them. They didn't see my website/testimonial, no negotiations (infact, upsold one client for an extra $500) - That’s the power of word of mouth.