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How do Zomato and Zepto memberships work? They offer them at dirt-cheap prices, yet the discounts and free delivery benefits costs much more than the membership price. So, how does that financially work?

Met an electronic appliance dealer today Interestingly, they earn higher margins(%) on smaller appliances like mixers and electric cookers compared to ACs and fridges Why? People research and inquire more about bigger appliances. Companies often off

Zomato has reduced their discounts significantly. All these marketing gimmicks are just to divert our attention from that, so they can silently become more profitable. They haven’t diverted my attention at least. They have lost me as a customer. I u

Indians love gold and have so much emotional connection, afterall Indian households own 11% of total gold in the world But what you need to know is how malabar gold won just by understanding consumer emotions towards gold Malabar Gold was launche

Zomato hikes platform fee for users; pauses these deliveries Zomato hikes platform fee for users; pauses these deliveries Zomato increased platform fee to Rs 5/order in major cities, aiming to enhance earnings. Swiggy charges Rs 5, with some users f

How to Build a Loyal Customer Base Explained with case study of MNC Starbucks: Starbucks creates memorable experiences through its welcoming ambiance, consistent service, and Rewards Program, offering personalized perks like free drinks and exclusi

I have a startup idea that involves creating a web or mobile application that allows users to purchase a membership for a specific gym. However, unlike traditional gym memberships, this app would offer flexibility by allowing users to access other gy

Day 49: BLR Data Dive: Demystifying Metrics for Startup Success Data is the new gold in Bengaluru's startup scene. But deciphering it can feel like reading ancient scrolls! Here's your decoder ring: * Website Traffic: Understand who's visiting your

Free Trials vs. Discounts: Which Builds a Better Customer Base? When it comes to growing your business, free trials and discounts are often the go-to strategies. But which one actually works better for building a loyal customer base? Here’s a break

Hack Used By Startup #9 Zappos This USP Made Their Company Eventually Acquired by Amazon for $1.2 Billion!! The Problem: Zappos, an online shoe retailer, faced intense competition and needed a way to stand out. The Idea: Zappos decided to focus on