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There's this crazy pattern about Zomatoโ€™s platform fees. And this might be the single most profit-making strategy for its food delivery vertical. Consider this chronology: .. Q2FY24- Platform fee of Rs 2 introduced in August. Q3FY24- Platform fe

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Soumyadip Dey

Hesitation is Defeat...ย โ€ขย 1y

Customer buy gold membership> Then starts order frequently due to high customer loyalty and frequent discounts and offers> When volume gets bigger there's the game While they make less profit on gold membership they can earn much through platform fee

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