There's this crazy pattern about Zomato’s platform fees.
And this might be the single most profit-making strategy for its food delivery vertical.
Consider this chronology:
..
Q2FY24- Platform fee of Rs 2 introduced in August.
Q3FY24- Platform fe
See More
Adityoo
Stealth • 7m
Customer buy gold membership>
Then starts order frequently due to high customer loyalty and frequent discounts and offers>
When volume gets bigger there's the game
While they make less profit on gold membership they can earn much through platform fee
0 replies
More like this
Recommendations from Medial
Prashant Singh
•
TopHire.co • 1m
Zomato has reduced their discounts significantly. All these marketing gimmicks are just to divert our attention from that, so they can silently become more profitable.
They haven’t diverted my attention at least. They have lost me as a customer. I u
Met an electronic appliance dealer today
Interestingly, they earn higher margins(%) on smaller appliances like mixers and electric cookers compared to ACs and fridges
Why?
People research and inquire more about bigger appliances.
Companies often off
See More
0 replies3 likes
Aarihant Aaryan
Stealth • 5m
Indians love gold and have so much emotional connection,
afterall Indian households own 11% of total gold in the world
But what you need to know is how malabar gold won just by understanding consumer emotions towards gold
Malabar Gold was launche
See More
1 replies13 likes
Shreyas Ramdasi
Stealth • 6m
Zomato hikes platform fee for users; pauses these deliveries
Zomato hikes platform fee for users; pauses these deliveries
Zomato increased platform fee to Rs 5/order in major cities, aiming to enhance earnings. Swiggy charges Rs 5, with some users f
I have a startup idea that involves creating a web or mobile application that allows users to purchase a membership for a specific gym. However, unlike traditional gym memberships, this app would offer flexibility by allowing users to access other gy
See More
5 replies8 likes
Vedant SD
Stealth • 5m
Day 49: BLR Data Dive: Demystifying Metrics for Startup Success
Data is the new gold in Bengaluru's startup scene. But deciphering it can feel like reading ancient scrolls! Here's your decoder ring:
* Website Traffic: Understand who's visiting your
See More
0 replies6 likes
Sairaj Kadam
Stealth • 26d
Free Trials vs. Discounts: Which Builds a Better Customer Base?
When it comes to growing your business, free trials and discounts are often the go-to strategies. But which one actually works better for building a loyal customer base?
Here’s a break
See More
5 replies4 likes
Rajan Paswan
Stealth • 7m
Hack Used By Startup #9
Zappos This USP Made Their Company Eventually Acquired by Amazon for $1.2 Billion!!
The Problem:
Zappos, an online shoe retailer, faced intense competition and needed a way to stand out.
The Idea:
Zappos decided to focus on
10 Reason Why DMart Wins Always ?
Indiansssss!, our top choice for "near, dear, easy, saving" is DMart!
but WHY ?
👉 Low prices, high volume. Simple math.
👉 Efficient supply chain cuts out the middleman.
👉 Store layouts designed to maximize s
After using food delivery apps for more than 4 months frequently. I wanted to share my thoughts on food delivery as a startup after all.
I mostly ordered on budget mostly and some times spent higher.
food delivery is the toughest business you can