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How do Zomato and Zepto memberships work? They offer them at dirt-cheap prices, yet the discounts and free delivery benefits costs much more than the membership price. So, how does that financially work?

Zomato has reduced their discounts significantly. All these marketing gimmicks are just to divert our attention from that, so they can silently become more profitable. They haven’t diverted my attention at least. They have lost me as a customer. I u

Met an electronic appliance dealer today Interestingly, they earn higher margins(%) on smaller appliances like mixers and electric cookers compared to ACs and fridges Why? People research and inquire more about bigger appliances. Companies often off

Indians love gold and have so much emotional connection, afterall Indian households own 11% of total gold in the world But what you need to know is how malabar gold won just by understanding consumer emotions towards gold Malabar Gold was launche

Zomato hikes platform fee for users; pauses these deliveries Zomato hikes platform fee for users; pauses these deliveries Zomato increased platform fee to Rs 5/order in major cities, aiming to enhance earnings. Swiggy charges Rs 5, with some users f

How to Build a Loyal Customer Base Explained with case study of MNC Starbucks: Starbucks creates memorable experiences through its welcoming ambiance, consistent service, and Rewards Program, offering personalized perks like free drinks and exclusi

“More Than a Brand: How Tribalism Turns Luxury Buyers into Lifelong Believers” Brand Tribalism is the psychological pull where consumers align with a brand not just for its products—but to belong to an exclusive identity group. In luxury branding,

I have a startup idea that involves creating a web or mobile application that allows users to purchase a membership for a specific gym. However, unlike traditional gym memberships, this app would offer flexibility by allowing users to access other gy

Business Idea: Enabling Credit Card Discounts and Cashback for Non-Credit Card Users In today’s digital shopping era, e-commerce platforms like Flipkart, Amazon, and others frequently offer discounts and cashback deals, especially for customers using

𝗜𝗻 𝗜𝗻𝗱𝗶𝗮, 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗱𝗼𝗻’𝘁 𝘀𝗲𝗹𝗹 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀. 𝐓𝐡𝐞𝐲 𝐬𝐞𝐥𝐥 𝐡𝐚𝐛𝐢𝐭𝐬. 𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝘁𝗿𝘂𝘁𝗵 𝗻𝗼𝗯𝗼𝗱𝘆 𝘁𝗮𝗹𝗸𝘀 𝗮𝗯𝗼𝘂𝘁: In India — → Selling a product is easy. → Becoming a habit is hard. But th