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Aarihant Aaryan

Prev- Founder & CEO ... • 1y

Indians love gold and have so much emotional connection, afterall Indian households own 11% of total gold in the world But what you need to know is how malabar gold won just by understanding consumer emotions towards gold Malabar Gold was launched in 1993 in kozhikode, kerala by MP ahammed. The market was so competative and everyone was offering discounts that's when they launched a policy. That was zero deduction gold exchange policy which means they exchange your old gold for its full weight value without deducting any processing fees or charges consumers loved it as this policy was rare as many companies charged 2 to 5% of Gold's value By leveraging consumers emotions, malabar today ended up generating more than 38000 crores in revenue and are market leaders.

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Replies (2)

Subham soni

l Explore the 'beaut... • 8m

I am also a gold jewelry maker, I know that's emotions game where costumers believe and shopkeeper makes money.

Ronak Patel

Here you go! • 1y

If malabar market leader where does kalyan jewellers stand?

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Meet the man who lost 17 lakhs before building a 53,000 CR Gold Empire. 1. Born in Kozhikode, Kerala, M.P. Ahammed failed in his first business, selling agro products at 17. At 23, he lost his father, and he had to take care of his mother and five

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Rohan Saha

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Some research analysts seem to think people are fools, perhaps. One of their stock research reports contradicts their own other research report. I was just reading a company's research reports, and in one, they were saying that gold will reach 1 lakh

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today same day 5th sept 2016. 9 years ago jio was launched by reliance industries on the auspicious occassion of ganpathi

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