Indians love gold and have so much emotional connection,
afterall Indian households own 11% of total gold in the world
But what you need to know is how malabar gold won just by understanding consumer emotions towards gold
Malabar Gold was launche
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Subham soni
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I am also a gold jewelry maker, I know that's emotions game where costumers believe and shopkeeper makes money.
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Indians love gold and have so much emotional connection,
afterall Indian households own 11% of total gold in the world
But what you need to know is how malabar gold won just by understanding consumer emotions towards gold
Malabar Gold was launche
I have been thinking about it for quite a long time now whether content creation or being a influencer makes you more money or starting a business and staying away from the fame game
Jewelry is a costly thing. So, easily we can make a jewelry company a premium brand by just making some few changes.
If I had a jewelry brand I would do things like -
1. Making a compelling brand story.
2. As I can't charge more for the gold, I'll
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