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Vansh Khandelwal
Full Stack Web Devel... • 1y
𝐓𝐚𝐧𝐢𝐬𝐡𝐪: 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐈𝐧𝐝𝐢𝐚'𝐬 𝐉𝐞𝐰𝐞𝐥𝐫𝐲 𝐌𝐚𝐫𝐤𝐞𝐭 Tanishq revolutionized India's jewelry market by transitioning from unorganized to organized sectors through trust and transparency. Key to this was the 𝐤𝐚𝐫𝐚𝐭𝐦𝐞𝐭𝐞𝐫, ensuring customers verified the purity of their gold. 𝐓𝐡𝐞 19-22 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 allowed customers to exchange lower karat gold (19-22) for 22-karat Tanishq jewelry, paying only manufacturing costs, highlighting traditional jewelers' malpractice and gaining trust. The 𝐆𝐨𝐥𝐝 𝐇𝐚𝐫𝐯𝐞𝐬𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 further addressed trust and cost barriers. By 𝐬𝐞𝐠𝐦𝐞𝐧𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭 with brands like CaratLane, Mia, and Zoya, Tanishq catered to diverse needs. Lessons learned emphasize 𝐞𝐦𝐩𝐚𝐭𝐡𝐲, 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐧𝐞𝐞𝐝𝐬, and engaging in meaningful conversations for deeper insights.
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