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Vansh Khandelwal

Stealthย โ€ขย 1m

๐“๐š๐ง๐ข๐ฌ๐ก๐ช: ๐“๐ซ๐š๐ง๐ฌ๐Ÿ๐จ๐ซ๐ฆ๐ข๐ง๐  ๐ˆ๐ง๐๐ข๐š'๐ฌ ๐‰๐ž๐ฐ๐ž๐ฅ๐ซ๐ฒ ๐Œ๐š๐ซ๐ค๐ž๐ญ Tanishq revolutionized India's jewelry market by transitioning from unorganized to organized sectors through trust and transparency. Key to this was the ๐ค๐š๐ซ๐š๐ญ๐ฆ๐ž๐ญ๐ž๐ซ, ensuring customers verified the purity of their gold. ๐“๐ก๐ž 19-22 ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ allowed customers to exchange lower karat gold (19-22) for 22-karat Tanishq jewelry, paying only manufacturing costs, highlighting traditional jewelers' malpractice and gaining trust. The ๐†๐จ๐ฅ๐ ๐‡๐š๐ซ๐ฏ๐ž๐ฌ๐ญ ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ further addressed trust and cost barriers. By ๐ฌ๐ž๐ ๐ฆ๐ž๐ง๐ญ๐ข๐ง๐  ๐ญ๐ก๐ž ๐ฆ๐š๐ซ๐ค๐ž๐ญ with brands like CaratLane, Mia, and Zoya, Tanishq catered to diverse needs. Lessons learned emphasize ๐ž๐ฆ๐ฉ๐š๐ญ๐ก๐ฒ, ๐ฎ๐ง๐๐ž๐ซ๐ฌ๐ญ๐š๐ง๐๐ข๐ง๐  ๐œ๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ ๐ง๐ž๐ž๐๐ฌ, and engaging in meaningful conversations for deeper insights.

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