๐๐๐ง๐ข๐ฌ๐ก๐ช: ๐๐ซ๐๐ง๐ฌ๐๐จ๐ซ๐ฆ๐ข๐ง๐ ๐๐ง๐๐ข๐'๐ฌ ๐๐๐ฐ๐๐ฅ๐ซ๐ฒ ๐๐๐ซ๐ค๐๐ญ Tanishq revolutionized India's jewelry market by transitioning from unorganized to organized sectors through trust and transparency. Key to this was the ๐ค๐๐ซ๐๐ญ๐ฆ๐๐ญ๐๐ซ, ensuring customers verified the purity of their gold. ๐๐ก๐ 19-22 ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ฒ allowed customers to exchange lower karat gold (19-22) for 22-karat Tanishq jewelry, paying only manufacturing costs, highlighting traditional jewelers' malpractice and gaining trust. The ๐๐จ๐ฅ๐ ๐๐๐ซ๐ฏ๐๐ฌ๐ญ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ฒ further addressed trust and cost barriers. By ๐ฌ๐๐ ๐ฆ๐๐ง๐ญ๐ข๐ง๐ ๐ญ๐ก๐ ๐ฆ๐๐ซ๐ค๐๐ญ with brands like CaratLane, Mia, and Zoya, Tanishq catered to diverse needs. Lessons learned emphasize ๐๐ฆ๐ฉ๐๐ญ๐ก๐ฒ, ๐ฎ๐ง๐๐๐ซ๐ฌ๐ญ๐๐ง๐๐ข๐ง๐ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ ๐ง๐๐๐๐ฌ, and engaging in meaningful conversations for deeper insights.
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