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Vansh Khandelwal

Stealthย โ€ขย 3m

Maricoโ€™s Saffola transformed the Indian cooking oil market by tackling unawareness head-on. As a first mover, they educated consumers on the health risks of traditional oils and presented Saffola as the heart-healthy alternative. They ๐ข๐๐ž๐ง๐ญ๐ข๐Ÿ๐ข๐ž๐ ๐ค๐ž๐ฒ ๐ฌ๐ญ๐š๐ค๐ž๐ก๐จ๐ฅ๐๐ž๐ซ๐ฌโ€”consumers, retailers, healthcare professionals, and mediaโ€”influencing their success. By creating sub-brands like Saffola Active, Total, and Gold, they catered to diverse segments while ๐ฉ๐ซ๐จ๐ญ๐ž๐œ๐ญ๐ข๐ง๐  ๐ญ๐ก๐ž๐ข๐ซ ๐ฉ๐ซ๐ž๐ฆ๐ข๐ฎ๐ฆ ๐›๐ซ๐š๐ง๐ ๐ฉ๐ž๐ซ๐œ๐ž๐ฉ๐ญ๐ข๐จ๐ง. Viewing ๐จ๐›๐ฌ๐ญ๐š๐œ๐ฅ๐ž๐ฌ ๐š๐ฌ ๐จ๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ข๐ž๐ฌ, they continuously innovated and maintained unwavering quality. Saffolaโ€™s strategic foresight and ๐œ๐จ๐ง๐ฌ๐ฎ๐ฆ๐ž๐ซ-๐œ๐ž๐ง๐ญ๐ซ๐ข๐œ ๐š๐ฉ๐ฉ๐ซ๐จ๐š๐œ๐ก turned challenges into a billion-dollar success story.

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