Marico’s Saffola transformed the Indian cooking oil market by tackling unawareness head-on. As a first mover, they educated consumers on the health risks of traditional oils and presented Saffola as the heart-healthy alternative. They 𝐢𝐝𝐞𝐧𝐭𝐢𝐟�
Educating Indian consumers about health risks isn’t easy when we're so used to cooking with ghee or mustard oil. Saffola took a gamble, and it paid off big time.
Marico’s Saffola transformed the Indian cooking oil market by tackling unawareness head-on. As a first mover, they educated consumers on the health risks of traditional oils and presented Saffola as the heart-healthy alternative. They 𝐢𝐝𝐞𝐧𝐭𝐢𝐟�
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Radhemohan Pal
Stealth • 5m
Good [morning/afternoon/evening], esteemed investors.
Today, I present an eco-friendly solution to a global issue: mosquito-borne diseases. Our product is a natural, effective, and affordable mosquito vaporizer refill made from neem oil, camphor, a
Meet the man who turned a cooking oil into a 300,000 CR IT company.
1. In 1966, Azim Premji suddenly came to India because of his father's untimely death. At 21, Azim had to run his hydrogenated cooking oil business - Western Indian Vegetable Produc
Humble beginnings to becoming the founder of a ₹10,000 crore empire with Nirma detergent, his story is a tale that resonates with anyone who dreams of making it big against all odds.
A Humble Beginning
Born in 1945 in Ruppur, Gujarat, Karsanbhai ha