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Set2Score • 3m
𝗣𝗮𝗿𝗮𝗰𝗵𝘂𝘁𝗲 𝗶𝘀 𝗹𝗮𝗯𝗲𝗹𝗹𝗲𝗱 𝗮𝘀 𝗲𝗱𝗶𝗯𝗹𝗲 𝗼𝗶𝗹 𝗻𝗼𝘁 𝗵𝗮𝗶𝗿 𝗼𝗶𝗹, 𝘄𝗵𝘆 ? Edible oils in India are taxed at 5%, while hair oils and personal care products attract 18% GST. Labeling as edible oil reduces the tax burden by 13%, lowering production costs and increasing profit margins. Lower tax allows Parachute to price competitively; for example, a 500ml bottle priced at ₹150 as edible oil would cost around ₹170–175 if taxed as a hair oil. The Indian hair oil market is valued at approximately ₹13,500 crore (2024), while the edible oil market exceeds ₹2 lakh crore. Dual positioning allows Parachute to tap into both markets, expanding its consumer base. Being labeled as edible oil reinforces purity and safety, appealing to both health-conscious and personal care consumers. Over 60% of Parachute buyers also use it for hair care, showing strategic market overlap. Parachute holds a 46% market share in the branded coconut oil segment (2024). Lower pricing due to tax benefits helps maintain leadership and penetrate deeper into rural and urban markets. Edible oils face fewer compliance issues than personal care products, reducing operational costs and simplifying market entry. Positioning as edible oil aligns with health trends, reinforcing natural and chemical-free perceptions, which influences over 70% of consumer buying decisions in the hair care and edible oil markets. Promoting Parachute for both cooking and personal care increases consumption frequency and strengthens brand loyalty. Over 55% of Indian households use coconut oil for multiple purposes. Lower tax rates enable Parachute to undercut competitors in both edible and hair oil segments, enhancing market share and profitability.
Keen Learner and Exp... • 4m
An Edible Hair Oil? Do you know you can use Parachute coconut oil as an hair oil and also an edible oil. As per the parachute bottle it is 100% pure edible coconut oil and is also licensed by FSSAI and the insane part, it does not says anywhere as
See MoreA guy with lot's of ... • 3m
How Parachute Outsmarted India’s Tax System & Saved Crores🤯🌝 Ever noticed that Parachute Coconut Oil never says "hair oil" on its bottle? Instead, it’s labeled as “100% Pure Edible Coconut Oil.” This isn’t just a branding choice—it’s a smart tax-s
See MoreBussiness Developmen... • 1y
Hi to everyone this is venkatesh recently I created a hair oil which makes strong hair ,removal of dandruff and removal of hairfall but the compition is very high in this field but no hair oil like this in the market Our hair oil mainly focus on
See MoreBuilding JalSeva and... • 8m
Harsh Mariwala is the founder of Marico 📈 one of India's leading consumer goods companies. Born into a business family, Mariwala joined the family-owned Bombay Oil Industries in the early 1970s. He saw the potential in branded consumer products an
See MoreHey I am on Medial • 5m
"I have a hair oil that's made from ingredients that are at least 120 years old. I've personally tested it on 200-300 people, and it's been highly effective in reducing hair fall. Many of these individuals had tried numerous oils available in the mar
See MoreSalon software & mar... • 4m
It's time to need a leading company for small salon. Read this report, full report in this link.. India Beauty Salon Market Size, Share, Growth Analysis Report By Salons Type (Hair Salon, Facial & Skin Care Salon, Nail Salon, and Spa Salon), By Servi
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