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Siddharth K Nair
Thatmoonemojiguy 🌝 • 3m
How Parachute Outsmarted India’s Tax System & Saved Crores🤯🌝 Ever noticed that Parachute Coconut Oil never says "hair oil" on its bottle? Instead, it’s labeled as “100% Pure Edible Coconut Oil.” This isn’t just a branding choice—it’s a smart tax-saving trick that helps Marico save crores every year. In India, hair oil is taxed at 18% GST, while edible coconut oil is taxed at just 5% GST. By calling Parachute "edible," Marico legally pays less tax, even though 99% of buyers use it for hair care. Technically, it is edible, but hardly anyone cooks with it. Other brands that openly market their oil as "hair oil" must pay 18% GST, making Parachute’s strategy even smarter. Is this ethical? It’s legal and brilliant business, but also a tax loophole exploit. Should tax laws change, or should businesses keep optimizing? Either way, next time you buy Parachute, remember—you’re not just oiling your hair, you’re witnessing a corporate masterclass in tax efficiency!
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