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Vansh Khandelwal

Stealth • 2m

Marico’s Saffola transformed the Indian cooking oil market by tackling unawareness head-on. As a first mover, they educated consumers on the health risks of traditional oils and presented Saffola as the heart-healthy alternative. They 𝐢𝐝𝐞𝐧𝐭𝐢𝐟�

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Anonymous

Anonymous 1

Stealth • 2m

Educating Indian consumers about health risks isn’t easy when we're so used to cooking with ghee or mustard oil. Saffola took a gamble, and it paid off big time.

Vansh Khandelwal

Stealth • 2m

So true

0 replies

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