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PSYCHOLOGICAL MARKETING TECHNIQUES - 1/10 Anchoring Effect The anchoring effect involves presenting a higher-priced product first to make other options seem more affordable. This psychological bias causes consumers to rely heavily on the first

we don't evaluate things in isolation-we judge value by comparison rather than by an absolute standard. Why Does This Happen? 1. Relativity Bias - We compare options rather than assessing their true worth. A 1000 pen might seem expensive, but if pl

In long journey 1 simple thing will hit, anything is achievable only with patience. Comparison always makes you unsatisfied.

“Anchoring Effect: The First Price You See Changes Everything” The Anchoring Effect is a cognitive bias where people rely too heavily on the first piece of information (the “anchor”) they see when making decisions — especially in pricing. Businesses

🚨 iPhone 16 Pro (128 GB) Price Comparison • India 🇮🇳 - ₹1,19,900 • US 🇺🇸 - ₹83,900 ($999) • Hong Kong 🇭🇰- ₹92,600 (HK$ 8599) • Japan 🇯🇵 - ₹93,700 (¥ 1,59,800) • UAE 🇦🇪 - ₹98,200 (د.إ. 4299) • Vietnam 🇻🇳 - ₹98,700 (₫ 28.89 Mn) India Ha

Behavioral Finance examines how emotions and biases affect financial decisions, leading to irrational behavior. Unlike traditional finance, it acknowledges that people often make decisions influenced by psychology. Key points include: 1. Loss Avers

Top Investment Frameworks 1. QGLP (Quality, Growth, Longevity at a reasonable Price) 2. Cash Flow Based Framework 3. Value vs Growth Investing 4. Active vs Passive Investing 5. Profit Framework 6. Congruence Framework 7. Porter's Five Forces

I recently came across some Cognitive Biases that are quite interesting, which can help self-assessment. What basically ae these biases? Cognitive Biases are the errors in our thinking, which are done to make decisions quicker and less painful for

Hey Medial fam—ever wondered why we overvalue our own creations or get stuck on that first price we see? 1. 🛠️ IKEA Effect We overvalue things we’ve had a hand in building. When you assemble your own furniture, you feel proud—and you’re willing

“Brilliance by Association: How the Halo Effect Elevates Brands and Sales” The Halo Effect is a cognitive bias where our overall impression of someone or something influences how we feel about their specific traits. In business, this plays out when