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Cold Emails: Dead or Alive for Startups? 👻 (Hint: Personalisation is Key!) Generic mass emails = DEAD 💀. BUT... Highly personalised, relevant emails = Still kicking! ✅ Do Your Homework 🕵️‍♀️: Research their role, company, and potential pain poi

I've been brainstorming a new idea that could revolutionize the EV market 🚗. It's a creative product designed to address a significant gap in the current landscape, especially in this changing era. Currently, no one is making a product like this, an

𝗜 𝗿𝗲𝗰𝗲𝗻𝘁𝗹𝘆 𝗹𝗲𝗮𝗿𝗻𝗲𝗱 𝗮 𝗻𝗲𝘄 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗮𝗰𝘁𝗶𝗰 !! Most of you might already be aware of it, so consider this a reminder. Yesterday, I went to a sweet shop to buy something, and I suddenly noticed a different sweet typi

Aaj Ki Raat, Dhandhe Ki Baat Value Proposition (Part-3): In Previous parts, we understood the Value Proposition in details. Let's finish it of with PMF (Product Market Fit) PMF is the sweet spot where your product or service perfectly meets a probl

Most people are smiling at their phones, but crying inside. Look around next time you’re in a waiting room or a railway station. Majority are glued to Reels, Shorts, or memes. Laughing at screens, escaping real life. > But the real cost? 4–5 hours

Day #7 Real Medicine. Not Maybes. Let’s talk about a silent threat in Indian healthcare: • Fake pills • Near-expiry stock • Unexplained substitutions This isn’t rare. It’s real and it’s happening every day. • Counterfeit drugs make up 8–10% of Ind

“AI in 2025 isn’t just smarter It’s alive with possibilities.” Robots that fold origami, AI that writes new algorithms never seen before, and digital agents that can work completely on their own… This isn’t science fiction anymore. Here are the 3 w

Co-Build a VC fund in Public: Day 5 (the story of perseverance) My #storyofTrue What would you do if your idea was not ready for the world… yet? Most of us would hesitate. Some might even walk away. And honestly, who could blame them? Starting so

It starts as a whisper. Not a push notification. Not a flash sale. A user comes back. Quietly. Voluntarily. Because something pulled them back. That something? It’s not a feature. It’s a feeling. Nir Eyal calls it the Hook in the book How to Build

1/ Everyone wants to be right. Everyone wants their idea to win. But here's the truth, if your idea is truly different, there's a good chance it might fail. 2/ The only way to know what works is to experiment. You can’t predict success, you can only