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𝗜 𝗿𝗲𝗰𝗲𝗻𝘁𝗹𝘆 𝗹𝗲𝗮𝗿𝗻𝗲𝗱 𝗮 𝗻𝗲𝘄 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗮𝗰𝘁𝗶𝗰 !! Most of you might already be aware of it, so consider this a reminder. Yesterday, I went to a sweet shop to buy something, and I suddenly noticed a different sweet typically eaten in the north during winters (Gond's laddoo). It looked quite interesting, so I asked the shopkeeper, "Bhaiyya, what is this?" He immediately said, "Madam, please taste it," and placed a piece in my hand. After I tasted it, he told me its name. To be honest, it was so delicious that I wanted to buy it, even though I’m not a fan of sugar and am currently cutting down on it. Later, I noticed they had set up a small section specifically for tasting that sweet. The lesson here is that if you really want to sell your product or service, you need to offer an exact, valuable free sample. When customers experience it firsthand, they might want to buy it effortlessly—even if they didn’t intend to in the first place. There are so many examples of this tactic being effective! 𝗙𝗿𝗲𝗲 𝗧𝗿𝗶𝗮𝗹𝘀: Services like Netflix, Spotify, and Adobe offer free trials of their premium plans, convincing users of the value before asking for payment. 𝗙𝗿𝗲𝗲𝗺𝗶𝘂𝗺 𝗠𝗼𝗱𝗲𝗹𝘀: Apps and software tools (e.g., Canva or Grammarly) provide limited free features, prompting users to upgrade for more functionality. 𝗙𝗿𝗲𝗲 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽𝘀 𝗮𝗻𝗱 𝗪𝗲𝗯𝗶𝗻𝗮𝗿𝘀: Many online educators and institutions offer free classes to showcase their teaching style and course quality, encouraging sign-ups for paid courses. 𝗦𝗮𝗺𝗽𝗹𝗲 𝗟𝗲𝘀𝘀𝗼𝗻𝘀: Platforms like Udemy or MasterClass allow users to watch sample lessons before buying the full course. Let me know of more such examples :)