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The Psychology of Festive Branding in India Every festive season, brands spend crores on ads and discounts. But the ones that win aren’t the loudest — they’re the most personal and the most cultural. - Personalisation → makes it yours. Starbucks wr

Hello everyone, I have a question for you all! D2C Brands/ E-commerce companies spends enormous amount to bring visitors to their website/app to see only 4-5% conversion. Major reason for such huge drop is: 1. Brands completely overlooked the nee

Excess Edge Experts Consulting highlights common pitfalls early-stage ventures face when seeking investment. Many founders delay addressing key issues, hoping to resolve them post-funding—often to their detriment. We frequently see: • Vague Vision:

I audit a lot of outbound systems ( email + LinkedIn ) for founders & small teams . What I'm seeing right now is not " cold outreach dead ." It's something quieter - and more dangerous Most outreach systems are still optimised for delivery ,

VC Funding: Sweet Devil 😈? VCs throw money at you, but at what cost? 1. You started as a BIG BOSS now you’re an employee in your own company. 2. Investors get board seats due to which your plan and decision may not align with theirs. 3. VCs don

Tired of sending 200+ cold emails to VCs and hearing nothing back? You’re not alone. Most founders waste weeks doing this, getting zero replies. Here’s the truth: You don’t need “connections” to raise. You need a repeatable process that works. To

Follow for more || Bookmark for sure || Share your support:--- . . 📈 Guide to Implementing the Freemium Model for Your Business 🚀 . . 🎯 Identify Core Value |:-> Offer your most compelling features for free to attract users. --:-> Stat: 90% of user

How you can get “lucky” as an entrepreneur, creator: 1. You can chill. Sometimes, the best way to be productive and come up with the best ideas is to do nothing at all. Allow yourself the space to just be. 2. You dare to disagree. Lucky people don'