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Cold Emails: Dead or Alive for Startups? 👻 (Hint: Personalisation is Key!) Generic mass emails = DEAD 💀. BUT... Highly personalised, relevant emails = Still kicking! ✅ Do Your Homework 🕵️‍♀️: Research their role, company, and potential pain points. Keep it Short & Sweet: Focus on their problem. Clear Next Step 👇: Suggest a specific, low-commitment action (e.g., quick 15-min demo). Stop spamming, start connecting!