Hey I am on Medial • 2d
The Psychology of Festive Branding in India Every festive season, brands spend crores on ads and discounts. But the ones that win aren’t the loudest — they’re the most personal and the most cultural. - Personalisation → makes it yours. Starbucks writing your name. Diwali hampers with custom tags. Sweet shops offering personalised modak boxes. That’s the Endowment Effect — we value what feels personal. - Cultural integration → makes it ours. Amul’s festive ads, Lahori Jeera’s Punjab da swad, Havells’ Ganesh idol made of wires, Coca-Cola’s pandal barricades, Campa Cola at Lalbaug. These aren’t ads, they’re cultural anchors. In short: Customisation = “This brand gets me.” Culture = “This brand gets us.” Festivals amplify both. Discounts fade. But brands that feel like part of the celebration stay in memory long after. Festivals return every year. Only a few brands return with them.
Generated ₹753Cr in ... • 7m
Facts You Can't Afford to Ignore Yet, you will be shocked to know! There's A $360 billion market that doesn’t care about your ads. This generation isn’t just scrolling; they’re shaping the future of e-commerce. Born between 1997 and 2010, Gen Z’s
See MoreExperimenting On lea... • 23d
There’s no shortage of opportunities today you can access world-class resources, even full MIT courses, for free. The real gap isn’t in knowledge, it’s in action. Most people aren’t stuck because they lack access; they’re stuck because they aren’t m
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Different Online Shopping Portals: The Ultimate Comparison 🛒 1. Amazon vs. Flipkart : -Amazon : Global giant, vast product range, Prime perks (fast delivery, video streaming). -Flipkart : Indian-focused, better regional offerings, Big Billion Days
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