Founder-Hexpertify.c... • 1y
“The Poor man’s Car” Failed Marketing Strategy #1 TATA Nano is one of the dream project of Mr.Ratan Tata, he Really wanted to Help the people in Middle class to own a car.But it Was failed The Tata Nano faced a significant positioning problem
See MoreThink about feature • 1y
Mr. Ratan Tata started the Nano for the middle class to reduce bike accidents and provide comfortable travel at a reasonable price. Unfortunately, this vision wasn't widely understood. However, now MG's Comet has become one of the best-selling cars i
See MoreHey I am on Medial • 11m
In 2008 His dream project, the Nano a Car 🚗 priced at Rs 1 lakh 💰 faced significant hurdles in West Bengal due to political slugfest, leading Tata to relocate it to Gujarat, praising then-CM Narendra Modi for being " Industry friendly and business
See MorePersonal Branding St... • 1y
In 2015, Ratan Tata admitted his greatest mistake in his 53-year-long career: Branding the Tata Nano as the "cheapest" instead of the most "affordable" car. For most Indians, owning a car is a luxury. Labelling it a "cheap car" ended up losing the
See MoreMeta & Google Ads Sp... • 16d
Marketing Made the Difference: The Nano vs. The Comet EV Ratan Tata launched the Nano to make mobility affordable. It was technically impressive and socially important, but since it was labeled “the cheapest car,” it failed to attract interest in a
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