Founder-Hexpertify.c... • 1y
“The Poor man’s Car” Failed Marketing Strategy #1 TATA Nano is one of the dream project of Mr.Ratan Tata, he Really wanted to Help the people in Middle class to own a car.But it Was failed The Tata Nano faced a significant positioning problem
See MoreThink about feature • 1y
Mr. Ratan Tata started the Nano for the middle class to reduce bike accidents and provide comfortable travel at a reasonable price. Unfortunately, this vision wasn't widely understood. However, now MG's Comet has become one of the best-selling cars i
See MoreHey I am on Medial • 8m
In 2008 His dream project, the Nano a Car 🚗 priced at Rs 1 lakh 💰 faced significant hurdles in West Bengal due to political slugfest, leading Tata to relocate it to Gujarat, praising then-CM Narendra Modi for being " Industry friendly and business
See MorePersonal Branding St... • 1y
In 2015, Ratan Tata admitted his greatest mistake in his 53-year-long career: Branding the Tata Nano as the "cheapest" instead of the most "affordable" car. For most Indians, owning a car is a luxury. Labelling it a "cheap car" ended up losing the
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