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Do you really think people today are aware of the business realities behind the brands they choose? Or are most decisions driven purely by hype, marketing, and surface-level perception? In many cases, people don’t look into what’s happening behind

Startups...Money...Fame I think these are the few terms that come into your minds when we use the word start-ups.However many of us are unaware about how exactly to start one. A great idea is all you need to build a startup...just think of a problem

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The most iconic ad... and it’s not even from a real brand 💀🌝 just found out metro trains (yes, the aussie railway people) made one of the most iconic ads ever in 2012. and it was for train safety. not tickets. not discounts. not some cool new engi

WFH took on a whole new meaning for me recently. Not Work From Home… but Work From Hospital. A few weeks back, my mother-in-law was admitted, and I had to stay with her at the hospital. For 3–4 days, my “office” was a plastic chair beside her bed, w

Most of the small business owners forget (or) don't care to calculate CLV. I recently had a call with my client who seems very frustrated with his marketing performance and sees marketing has money draining machine with no positive effects to compan

In today’s rapidly evolving AI and digital content landscape, the way we create and share content is being completely reinvented. Creators, educators, and brands are all seeking smarter, faster ways to produce high-quality content — without complex t

᠅ Founder Tip: Never hire a developer before doing this You're excited. You’ve got an idea. You want to hire a dev and build the app. Stop. That’s how 90% of startup money vanishes. Here’s what to do before writing a single line of code: 1. Write

Stop Chasing Big Startup Ideas Just Look Around You I used to think a startup meant doing something big launching an app getting funding, and building the next Uber or Amazon that’s what everyone talks about right but over time I noticed something.

Brocode became one of India's hottest beer brands. But here's the crazy part. They don't even sell beer. Brocode sells wine disguised as beer and the reason why they do it is pure evil genius. Everyone orders Brocode thinking it's beer. That's ex