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Bhaskar Kumar

Franchise Sales Mana... • 1d

Do you really think people today are aware of the business realities behind the brands they choose? Or are most decisions driven purely by hype, marketing, and surface-level perception? In many cases, people don’t look into what’s happening behind a brand. It often doesn’t matter to them — until it does. One day, the company they relied on for a daily service suddenly disappears. Sometimes, the impact is small and manageable. But other times, the consequences are serious and long-term. This becomes especially critical in cases like: * Subscriptions * Insurance policies * AMC plans * Long-term service contracts When such companies shut down or exit quietly, customers are left with confusion, loss, and no clear accountability. The real question is not about brand popularity — it’s about "brand stability, responsibility, and sustainability". Because trust isn’t built by hype. It’s built by consistency — especially when things go wrong.

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Do you really think that people nowadays are not aware of the business insights? And they are just going with the hype of any brand to make their purchasing. I feel like people are unaware of the things going behind any brand and it hardly matters

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