Back

Decline in Trust: 55% of consumers have reduced trust in brands. Gen Z's Importance: 79% of Gen Z find trust crucial for purchasing. Factors for Decline: Increasing misinformation, ethical concerns, and lack of transparency. Strategies for Brands:

Consistency is a Must in anything you 👉 One-hit wonders fizzle out. 👉 Consistent effort builds trust. 👉 Success favors the persistent. 👉 Daily actions create habits. 👉 Consistency outlasts motivation. 👉 Small steps, big results. 👉 Reli

🥳 Day 2 of my 60-Day Learning Journey Today I continued building momentum in digital marketing. Key Learnings: Explored the fundamentals of Meta Ads Manager Understood the importance of Keyword Research in SEO Reviewed the basics of Website Stru

We’re joining Medial because it values thoughtful building over noise. Invrsys exists to solve a real problem for SMBs: tools that are either too expensive, too fragile, or too fragmented. We’re building a reliability-first workspace, starting with

Do you really think people today are aware of the business realities behind the brands they choose? Or are most decisions driven purely by hype, marketing, and surface-level perception? In many cases, people don’t look into what’s happening behind

🚨 Wake Up, Retail Investor: The boAt and Lenskart IPOs Are a Masterclass in Investor Exit, Not Value Creation. I love a good Indian startup success story as much as the next person, but the filings for the boAt and Lenskart IPOs aren't a celebration

At Melhor Candles, we’re constantly working towards making our products more thoughtful, more meaningful — especially when it comes to gifting. I am keen to understand what truly stands out to customers when choosing a brand for their gifting needs.

In my opinion, this perspective is thought-provoking and emphasizes the importance of self-reflection and independent thinking. While consuming information can inspire and educate, it's equally crucial to step back, filter out the noise, and focus on

Why Branding is Crucial for Every Business Branding goes beyond logos and taglines—it’s the identity and soul of your business. A strong brand: 1. Makes a Strong First Impression – Stands out and conveys professionalism. 2. Builds Trust – Establis

In this blog, I delve into Cadbury's marketing strategies and consumer behavior insights that underpin its success in the confectionery industry. I examine the role of authoritative endorsements in building trust, as well as the crucial distinction b