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Vansh Khandelwal
Full Stack Web Devel... • 4d
In this blog, I delve into Cadbury's marketing strategies and consumer behavior insights that underpin its success in the confectionery industry. I examine the role of authoritative endorsements in building trust, as well as the crucial distinction between consumers and buyers, which informs tailored marketing approaches. Cadbury's strategy of expanding its product range through limited-edition offerings keeps consumer engagement high. Additionally, I explore how offering a variety of price points attracts a broader audience. By continuously analyzing competitors, Cadbury stays agile in a dynamic market. Emphasizing storytelling over mere facts fosters emotional connections with consumers. Ultimately, I highlight the importance of prioritizing customer needs and adapting to their preferences, ensuring Cadbury remains a beloved brand in the evolving marketplace.
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