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Vishu Bheda

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Medial • 1m

𝗣𝗲𝘁𝗲𝗿 𝗧𝗵𝗶𝗲𝗹 𝗼𝗻 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻: Startups don’t fail because of bad products. They fail because 𝐧𝐨 𝐨𝐧𝐞 𝐤𝐧𝐨𝐰𝐬 𝐭𝐡𝐞𝐲 𝐞𝐱𝐢𝐬𝐭. Most founders think, “Let’s do everything—ads, sales, social media, PR.” 𝐖𝐫𝐨𝐧𝐠. Peter Thiel explains that 𝐨𝐧𝐞 𝐠𝐫𝐞𝐚𝐭 𝐝𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 is better than trying many weak ones. If you don’t master one, you’re finished. 𝗛𝗼𝘄 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗡𝗮𝗶𝗹𝗲𝗱 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝐑𝐞𝐝𝐝𝐢𝐭, 𝐌𝐢𝐧𝐭, 𝐂𝐨𝐝𝐞𝐜𝐚𝐝𝐞𝐦𝐲 → Won by targeting blogs. 𝐖𝐢𝐤𝐢𝐩𝐞𝐝𝐢𝐚, 𝐒𝐭𝐚𝐜𝐤 𝐄𝐱𝐜𝐡𝐚𝐧𝐠𝐞 → Built passionate communities. 𝐄𝐯𝐞𝐫𝐧𝐨𝐭𝐞 → Focused on Apple’s App Store. 𝐆𝐨𝐃𝐚𝐝𝐝𝐲 → Scaled through affiliate programs. 𝐏𝐚𝐲𝐏𝐚𝐥, 𝐃𝐫𝐨𝐩𝐛𝐨𝐱 → Achieved virality with referrals. They didn’t try 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠—they 𝐝𝐨𝐦𝐢𝐧𝐚𝐭𝐞𝐝 one strategy. 𝗛𝗼𝘄 𝘁𝗼 𝗙𝗶𝗻𝗱 𝗬𝗼𝘂𝗿 𝗕𝗲𝘀𝘁 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 1. 𝐖𝐡𝐨 𝐧𝐞𝐞𝐝𝐬 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭? Identify your perfect customers. 2. 𝐖𝐡𝐞𝐫𝐞 𝐝𝐨 𝐭𝐡𝐞𝐲 𝐡𝐚𝐧𝐠 𝐨𝐮𝐭? Focus on platforms they already use. 3. 𝐖𝐡𝐚𝐭 𝐡𝐚𝐬 𝐰𝐨𝐫𝐤𝐞𝐝 𝐛𝐞𝐟𝐨𝐫𝐞? Learn from other successful companies. 4. 𝐓𝐞𝐬𝐭, 𝐫𝐞𝐟𝐢𝐧𝐞, 𝐚𝐧𝐝 𝐝𝐨𝐮𝐛𝐥𝐞 𝐝𝐨𝐰𝐧. Once you find traction, 𝐠𝐨 𝐚𝐥𝐥 𝐢𝐧. 𝐀 𝐠𝐫𝐞𝐚𝐭 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐢𝐬𝐧’𝐭 𝐞𝐧𝐨𝐮𝐠𝐡. 𝐘𝐨𝐮 𝐧𝐞𝐞𝐝 𝐚 𝐰𝐢𝐧𝐧𝐢𝐧𝐠 𝐝𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲. Find your best channel. Master it. Scale it. I hope you've found this helpful. Follow Vishu Bheda for more valuable startup insights from the world's best founders!

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Vishu Bheda

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Medial • 21d

𝗛𝗼𝘄 𝗘𝗮𝗿𝗹𝘆 𝗧𝘄𝗶𝘁𝘁𝗲𝗿 𝗖𝗿𝗲𝗮𝘁𝗼𝗿𝘀 𝗕𝗲𝗰𝗮𝗺𝗲 𝗠𝗶𝗹𝗹𝗶𝗼𝗻𝗮𝗶𝗿𝗲𝘀 — 𝗔𝗻𝗱 𝗛𝗼𝘄 𝗠𝗲𝗱𝗶𝗮𝗹 𝗖𝗿𝗲𝗮𝘁𝗼𝗿𝘀 𝗖𝗮𝗻 𝗥𝗲𝗽𝗲𝗮𝘁 𝗜𝘁 Let’s rewind the clock… Back in 2016–2018, Twitter was just a chaotic feed. No threads.

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Vishu Bheda

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Medial • 1m

𝗠𝗮𝗿𝗰 𝗔𝗻𝗱𝗿𝗲𝗲𝘀𝘀𝗲𝗻 𝗼𝗻 𝘁𝗵𝗲 #𝟭 𝗥𝗲𝗮𝘀𝗼𝗻 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗙𝗮𝗶𝗹 (𝗔𝗻𝗱 𝗛𝗼𝘄 𝘁𝗼 𝗔𝘃𝗼𝗶𝗱 𝗜𝘁) Marc Andreessen, the legendary investor and co-founder of a16z, once said: "𝐓𝐡𝐞 𝐠𝐫𝐞𝐚𝐭 𝐟𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐚𝐥𝐦𝐨𝐬𝐭 𝐚

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3 replies14 likes
11
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Vishu Bheda

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Medial • 19d

𝗦𝗮𝗺 𝗔𝗹𝘁𝗺𝗮𝗻 𝗼𝗻 𝘁𝗵𝗲 #𝟭 𝗠𝗶𝘀𝘁𝗮𝗸𝗲 𝗦𝗺𝗮𝗿𝘁 & 𝗛𝗮𝗿𝗱𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗣𝗲𝗼𝗽𝗹𝗲 𝗠𝗮𝗸𝗲 (𝗔𝗻𝗱 𝗛𝗼𝘄 𝘁𝗼 𝗙𝗶𝘅 𝗜𝘁) Many smart and hardworking people make 𝐨𝐧𝐞 simple mistake: They work really hard—on the wrong things.

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5 replies28 likes
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Vishu Bheda

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Medial • 1m

𝗧𝗵𝗲 𝗦𝗲𝗰𝗿𝗲𝘁 𝗕𝗲𝗵𝗶𝗻𝗱 𝗜𝗻𝗱𝗶𝗮’𝘀 𝗕𝗶𝗴𝗴𝗲𝘀𝘁 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗠𝗲𝗿𝗴𝗲𝗿𝘀 Startups love to sell the dream of building the next unicorn. But what happens when the dream 𝐜𝐫𝐚𝐬𝐡𝐞𝐬? You’ve seen it before—𝐨𝐧𝐞 𝐝𝐚𝐲, 𝐭𝐰𝐨

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2 replies19 likes
9
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Vishu Bheda

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Medial • 1m

𝗠𝗼𝘀𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗵𝗶𝗻𝗸 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗯𝘂𝘆𝘀 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀. Wrong. Microsoft buys 𝐦𝐨𝐦𝐞𝐧𝐭𝐮𝐦. 𝗟𝗼𝗼𝗸 𝗮𝘁 𝘁𝗵𝗲𝗶𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗺𝗼𝘃𝗲𝘀: 𝟏. 𝐇𝐨𝐭𝐦𝐚𝐢𝐥 (𝟏𝟗𝟗𝟕) — $𝟒𝟎𝟎𝐌 → 10M users in 18 months →

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4 replies28 likes
12
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Vishu Bheda

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Medial • 26d

𝗜𝗻 𝗜𝗻𝗱𝗶𝗮, 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗕𝗲𝗮𝘁𝘀 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 — 𝗘𝘃𝗲𝗿𝘆 𝗦𝗶𝗻𝗴𝗹𝗲 𝗧𝗶𝗺𝗲. 𝐇𝐚𝐫𝐝 𝐓𝐫𝐮𝐭𝐡 𝐌𝐨𝐬𝐭 𝐅𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐃𝐨𝐧’𝐭 𝐑𝐞𝐚𝐥𝐢𝐳𝐞: → In the US = Best Product Wins. → In India = Best Distribution Wins.

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11 replies35 likes
16
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Vishu Bheda

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Medial • 2m

𝗚𝗺𝗮𝗶𝗹 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 𝗣𝗮𝘂𝗹 𝗕𝘂𝗰𝗵𝗵𝗲𝗶𝘁 𝗼𝗻 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗻𝗲𝘄 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀: Most people think “𝐦𝐨𝐫𝐞 𝐟𝐞𝐚𝐭𝐮𝐫𝐞𝐬 = 𝐛𝐞𝐭𝐭𝐞𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭.” But that’s exactly why they fail. Look at the iPod. It had only three c

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5 replies43 likes
23
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Vishu Bheda

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Medial • 1m

𝗙𝗶𝗴𝗺𝗮 𝗖𝗼-𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝗗𝘆𝗹𝗮𝗻 𝗙𝗶𝗲𝗹𝗱 𝗼𝗻 𝗵𝗶𝘀 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴𝘀 𝗳𝗿𝗼𝗺 𝗙𝗶𝗴𝗺𝗮’𝘀 𝟬 𝘁𝗼 𝟭 𝗽𝗵𝗮𝘀𝗲 Figma wasn’t an instant success. It took 𝐟𝐨𝐮𝐫 𝐲𝐞𝐚𝐫𝐬 from its founding in 2012 to its public la

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9 replies39 likes
21
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Vishu Bheda

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Medial • 1m

𝗜𝗻𝗱𝗶𝗮𝗻 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗔𝗿𝗲 𝗦𝗹𝗲𝗲𝗽𝗶𝗻𝗴 𝗼𝗻 𝗮 $𝟭𝟬𝗠 𝗔𝗜 𝗚𝗼𝗹𝗱𝗺𝗶𝗻𝗲 Right now, 𝐬𝐨𝐥𝐨 𝐟𝐨𝐮𝐧𝐝𝐞𝐫𝐬 in the US are launching AI startups. They are scaling to $𝟏𝟎𝐌 𝐀𝐑𝐑 𝐢𝐧 𝐦𝐨𝐧𝐭𝐡𝐬 —with teams of less than 𝟏�

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20 replies41 likes
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