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Vishu Bheda
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Medial • 3m
𝗣𝗲𝘁𝗲𝗿 𝗧𝗵𝗶𝗲𝗹 𝗼𝗻 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻: Startups don’t fail because of bad products. They fail because 𝐧𝐨 𝐨𝐧𝐞 𝐤𝐧𝐨𝐰𝐬 𝐭𝐡𝐞𝐲 𝐞𝐱𝐢𝐬𝐭. Most founders think, “Let’s do everything—ads, sales, social media, PR.” 𝐖𝐫𝐨𝐧𝐠. Peter Thiel explains that 𝐨𝐧𝐞 𝐠𝐫𝐞𝐚𝐭 𝐝𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 is better than trying many weak ones. If you don’t master one, you’re finished. 𝗛𝗼𝘄 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗡𝗮𝗶𝗹𝗲𝗱 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝐑𝐞𝐝𝐝𝐢𝐭, 𝐌𝐢𝐧𝐭, 𝐂𝐨𝐝𝐞𝐜𝐚𝐝𝐞𝐦𝐲 → Won by targeting blogs. 𝐖𝐢𝐤𝐢𝐩𝐞𝐝𝐢𝐚, 𝐒𝐭𝐚𝐜𝐤 𝐄𝐱𝐜𝐡𝐚𝐧𝐠𝐞 → Built passionate communities. 𝐄𝐯𝐞𝐫𝐧𝐨𝐭𝐞 → Focused on Apple’s App Store. 𝐆𝐨𝐃𝐚𝐝𝐝𝐲 → Scaled through affiliate programs. 𝐏𝐚𝐲𝐏𝐚𝐥, 𝐃𝐫𝐨𝐩𝐛𝐨𝐱 → Achieved virality with referrals. They didn’t try 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠—they 𝐝𝐨𝐦𝐢𝐧𝐚𝐭𝐞𝐝 one strategy. 𝗛𝗼𝘄 𝘁𝗼 𝗙𝗶𝗻𝗱 𝗬𝗼𝘂𝗿 𝗕𝗲𝘀𝘁 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 1. 𝐖𝐡𝐨 𝐧𝐞𝐞𝐝𝐬 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭? Identify your perfect customers. 2. 𝐖𝐡𝐞𝐫𝐞 𝐝𝐨 𝐭𝐡𝐞𝐲 𝐡𝐚𝐧𝐠 𝐨𝐮𝐭? Focus on platforms they already use. 3. 𝐖𝐡𝐚𝐭 𝐡𝐚𝐬 𝐰𝐨𝐫𝐤𝐞𝐝 𝐛𝐞𝐟𝐨𝐫𝐞? Learn from other successful companies. 4. 𝐓𝐞𝐬𝐭, 𝐫𝐞𝐟𝐢𝐧𝐞, 𝐚𝐧𝐝 𝐝𝐨𝐮𝐛𝐥𝐞 𝐝𝐨𝐰𝐧. Once you find traction, 𝐠𝐨 𝐚𝐥𝐥 𝐢𝐧. 𝐀 𝐠𝐫𝐞𝐚𝐭 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐢𝐬𝐧’𝐭 𝐞𝐧𝐨𝐮𝐠𝐡. 𝐘𝐨𝐮 𝐧𝐞𝐞𝐝 𝐚 𝐰𝐢𝐧𝐧𝐢𝐧𝐠 𝐝𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲. Find your best channel. Master it. Scale it. I hope you've found this helpful. Follow Vishu Bheda for more valuable startup insights from the world's best founders!
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