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𝗛𝗼𝘄 𝗘𝗮𝗿𝗹𝘆 𝗧𝘄𝗶𝘁𝘁𝗲𝗿 𝗖𝗿𝗲𝗮𝘁𝗼𝗿𝘀 𝗕𝗲𝗰𝗮𝗺𝗲 𝗠𝗶𝗹𝗹𝗶𝗼𝗻𝗮𝗶𝗿𝗲𝘀 — 𝗔𝗻𝗱 𝗛𝗼𝘄 𝗠𝗲𝗱𝗶𝗮𝗹 𝗖𝗿𝗲𝗮𝘁𝗼𝗿𝘀 𝗖𝗮𝗻 𝗥𝗲𝗽𝗲𝗮𝘁 𝗜𝘁 Let’s rewind the clock… Back in 2016–2018, Twitter was just a chaotic feed. No threads.

𝗦𝗮𝗺 𝗔𝗹𝘁𝗺𝗮𝗻 𝗼𝗻 𝘁𝗵𝗲 #𝟭 𝗠𝗶𝘀𝘁𝗮𝗸𝗲 𝗦𝗺𝗮𝗿𝘁 & 𝗛𝗮𝗿𝗱𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗣𝗲𝗼𝗽𝗹𝗲 𝗠𝗮𝗸𝗲 (𝗔𝗻𝗱 𝗛𝗼𝘄 𝘁𝗼 𝗙𝗶𝘅 𝗜𝘁) Many smart and hardworking people make 𝐨𝐧𝐞 simple mistake: They work really hard—on the wrong things.

𝗧𝗵𝗲 𝗦𝗲𝗰𝗿𝗲𝘁 𝗕𝗲𝗵𝗶𝗻𝗱 𝗜𝗻𝗱𝗶𝗮’𝘀 𝗕𝗶𝗴𝗴𝗲𝘀𝘁 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗠𝗲𝗿𝗴𝗲𝗿𝘀 Startups love to sell the dream of building the next unicorn. But what happens when the dream 𝐜𝐫𝐚𝐬𝐡𝐞𝐬? You’ve seen it before—𝐨𝐧𝐞 𝐝𝐚𝐲, 𝐭𝐰𝐨

𝗠𝗼𝘀𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗵𝗶𝗻𝗸 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗯𝘂𝘆𝘀 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀. Wrong. Microsoft buys 𝐦𝐨𝐦𝐞𝐧𝐭𝐮𝐦. 𝗟𝗼𝗼𝗸 𝗮𝘁 𝘁𝗵𝗲𝗶𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗺𝗼𝘃𝗲𝘀: 𝟏. 𝐇𝐨𝐭𝐦𝐚𝐢𝐥 (𝟏𝟗𝟗𝟕) — $𝟒𝟎𝟎𝐌 → 10M users in 18 months →

𝗛𝗼𝘄 𝗯𝗼𝗔𝘁 𝗕𝘂𝗶𝗹𝘁 𝗮 𝗕𝗿𝗮𝗻𝗱 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗕𝘂𝗿𝗻𝗶𝗻𝗴 𝗩𝗖 𝗖𝗮𝘀𝗵 While others spent crores on influencer deals and celeb ads, boAt grew into a ₹1000Cr brand with almost no external funding. The secret? Not flashy marketing—just s

𝗜𝗻 𝗜𝗻𝗱𝗶𝗮, 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗕𝗲𝗮𝘁𝘀 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 — 𝗘𝘃𝗲𝗿𝘆 𝗦𝗶𝗻𝗴𝗹𝗲 𝗧𝗶𝗺𝗲. 𝐇𝐚𝐫𝐝 𝐓𝐫𝐮𝐭𝐡 𝐌𝐨𝐬𝐭 𝐅𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐃𝐨𝐧’𝐭 𝐑𝐞𝐚𝐥𝐢𝐳𝐞: → In the US = Best Product Wins. → In India = Best Distribution Wins.

𝗙𝗶𝗴𝗺𝗮 𝗖𝗼-𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝗗𝘆𝗹𝗮𝗻 𝗙𝗶𝗲𝗹𝗱 𝗼𝗻 𝗵𝗶𝘀 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴𝘀 𝗳𝗿𝗼𝗺 𝗙𝗶𝗴𝗺𝗮’𝘀 𝟬 𝘁𝗼 𝟭 𝗽𝗵𝗮𝘀𝗲 Figma wasn’t an instant success. It took 𝐟𝐨𝐮𝐫 𝐲𝐞𝐚𝐫𝐬 from its founding in 2012 to its public la

𝗜𝗻𝗱𝗶𝗮𝗻 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗔𝗿𝗲 𝗦𝗹𝗲𝗲𝗽𝗶𝗻𝗴 𝗼𝗻 𝗮 $𝟭𝟬𝗠 𝗔𝗜 𝗚𝗼𝗹𝗱𝗺𝗶𝗻𝗲 Right now, 𝐬𝐨𝐥𝐨 𝐟𝐨𝐮𝐧𝐝𝐞𝐫𝐬 in the US are launching AI startups. They are scaling to $𝟏𝟎𝐌 𝐀𝐑𝐑 𝐢𝐧 𝐦𝐨𝐧𝐭𝐡𝐬 —with teams of less than 𝟏�

𝗧𝗵𝗲𝘆 𝗗𝗼𝗻’𝘁 𝗪𝗮𝗻𝘁 𝗬𝗼𝘂 𝘁𝗼 𝗞𝗻𝗼𝘄 𝗧𝗵𝗶𝘀 𝗔𝗯𝗼𝘂𝘁 𝗬𝗼𝘂𝗿 𝗪𝗲𝗮𝗹𝘁𝗵 You’ve been told you're only a little richer than your parents. But that’s not the full story. The system measures income using something called the Consume

𝗧𝗵𝗲 𝗠𝗼𝘀𝘁 𝗣𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗛𝗮𝗰𝗸 𝗕𝗶𝗴 𝗧𝗲𝗰𝗵 𝗨𝘀𝗲𝘀 (𝗧𝗵𝗮𝘁 𝗡𝗼𝗯𝗼𝗱𝘆 𝗧𝗮𝗹𝗸𝘀 𝗔𝗯𝗼𝘂𝘁) Most people think Big Tech wins because their product is the best. 𝐍𝐨𝐭 𝐭𝐫𝐮𝐞. They win because they control 𝐝𝐞𝐟