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Startups Fail from Bad Strategy, Not Bad Ideas The best founders don’t rely on instinct—they use frameworks to outmaneuver competitors. Here are 6 strategy frameworks every founder should master. Strategy beats luck—every time.

𝗛𝗼𝘄 𝗘𝗮𝗿𝗹𝘆 𝗧𝘄𝗶𝘁𝘁𝗲𝗿 𝗖𝗿𝗲𝗮𝘁𝗼𝗿𝘀 𝗕𝗲𝗰𝗮𝗺𝗲 𝗠𝗶𝗹𝗹𝗶𝗼𝗻𝗮𝗶𝗿𝗲𝘀 — 𝗔𝗻𝗱 𝗛𝗼𝘄 𝗠𝗲𝗱𝗶𝗮𝗹 𝗖𝗿𝗲𝗮𝘁𝗼𝗿𝘀 𝗖𝗮𝗻 𝗥𝗲𝗽𝗲𝗮𝘁 𝗜𝘁 Let’s rewind the clock… Back in 2016–2018, Twitter was just a chaotic feed. No threads.

𝗠𝗮𝗿𝗰 𝗔𝗻𝗱𝗿𝗲𝗲𝘀𝘀𝗲𝗻 𝗼𝗻 𝘁𝗵𝗲 #𝟭 𝗥𝗲𝗮𝘀𝗼𝗻 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗙𝗮𝗶𝗹 (𝗔𝗻𝗱 𝗛𝗼𝘄 𝘁𝗼 𝗔𝘃𝗼𝗶𝗱 𝗜𝘁) Marc Andreessen, the legendary investor and co-founder of a16z, once said: "𝐓𝐡𝐞 𝐠𝐫𝐞𝐚𝐭 𝐟𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐚𝐥𝐦𝐨𝐬𝐭 𝐚

𝗦𝗮𝗺 𝗔𝗹𝘁𝗺𝗮𝗻 𝗼𝗻 𝘁𝗵𝗲 #𝟭 𝗠𝗶𝘀𝘁𝗮𝗸𝗲 𝗦𝗺𝗮𝗿𝘁 & 𝗛𝗮𝗿𝗱𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗣𝗲𝗼𝗽𝗹𝗲 𝗠𝗮𝗸𝗲 (𝗔𝗻𝗱 𝗛𝗼𝘄 𝘁𝗼 𝗙𝗶𝘅 𝗜𝘁) Many smart and hardworking people make 𝐨𝐧𝐞 simple mistake: They work really hard—on the wrong things.

𝗠𝗼𝘀𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗵𝗶𝗻𝗸 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗯𝘂𝘆𝘀 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀. Wrong. Microsoft buys 𝐦𝐨𝐦𝐞𝐧𝐭𝐮𝐦. 𝗟𝗼𝗼𝗸 𝗮𝘁 𝘁𝗵𝗲𝗶𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗺𝗼𝘃𝗲𝘀: 𝟏. 𝐇𝐨𝐭𝐦𝐚𝐢𝐥 (𝟏𝟗𝟗𝟕) — $𝟒𝟎𝟎𝐌 → 10M users in 18 months →

𝗧𝗵𝗲 𝗦𝗲𝗰𝗿𝗲𝘁 𝗕𝗲𝗵𝗶𝗻𝗱 𝗜𝗻𝗱𝗶𝗮’𝘀 𝗕𝗶𝗴𝗴𝗲𝘀𝘁 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗠𝗲𝗿𝗴𝗲𝗿𝘀 Startups love to sell the dream of building the next unicorn. But what happens when the dream 𝐜𝐫𝐚𝐬𝐡𝐞𝐬? You’ve seen it before—𝐨𝐧𝐞 𝐝𝐚𝐲, 𝐭𝐰𝐨

𝗛𝗼𝘄 𝗯𝗼𝗔𝘁 𝗕𝘂𝗶𝗹𝘁 𝗮 𝗕𝗿𝗮𝗻𝗱 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗕𝘂𝗿𝗻𝗶𝗻𝗴 𝗩𝗖 𝗖𝗮𝘀𝗵 While others spent crores on influencer deals and celeb ads, boAt grew into a ₹1000Cr brand with almost no external funding. The secret? Not flashy marketing—just s

𝗜𝗻 𝗜𝗻𝗱𝗶𝗮, 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗕𝗲𝗮𝘁𝘀 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 — 𝗘𝘃𝗲𝗿𝘆 𝗦𝗶𝗻𝗴𝗹𝗲 𝗧𝗶𝗺𝗲. 𝐇𝐚𝐫𝐝 𝐓𝐫𝐮𝐭𝐡 𝐌𝐨𝐬𝐭 𝐅𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐃𝐨𝐧’𝐭 𝐑𝐞𝐚𝐥𝐢𝐳𝐞: → In the US = Best Product Wins. → In India = Best Distribution Wins.

𝗚𝗺𝗮𝗶𝗹 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 𝗣𝗮𝘂𝗹 𝗕𝘂𝗰𝗵𝗵𝗲𝗶𝘁 𝗼𝗻 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗻𝗲𝘄 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀: Most people think “𝐦𝐨𝐫𝐞 𝐟𝐞𝐚𝐭𝐮𝐫𝐞𝐬 = 𝐛𝐞𝐭𝐭𝐞𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭.” But that’s exactly why they fail. Look at the iPod. It had only three c

𝗙𝗶𝗴𝗺𝗮 𝗖𝗼-𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝗗𝘆𝗹𝗮𝗻 𝗙𝗶𝗲𝗹𝗱 𝗼𝗻 𝗵𝗶𝘀 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴𝘀 𝗳𝗿𝗼𝗺 𝗙𝗶𝗴𝗺𝗮’𝘀 𝟬 𝘁𝗼 𝟭 𝗽𝗵𝗮𝘀𝗲 Figma wasn’t an instant success. It took 𝐟𝐨𝐮𝐫 𝐲𝐞𝐚𝐫𝐬 from its founding in 2012 to its public la