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Vishu Bheda

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Medial • 3d

𝗣𝗲𝘁𝗲𝗿 𝗧𝗵𝗶𝗲𝗹 𝗼𝗻 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻: Startups don’t fail because of bad products. They fail because 𝐧𝐨 𝐨𝐧𝐞 𝐤𝐧𝐨𝐰𝐬 𝐭𝐡𝐞𝐲 𝐞𝐱𝐢𝐬𝐭. Most founders think, “Let’s do everything—ads, sales, social media, PR.” 𝐖𝐫𝐨𝐧𝐠. Peter Thiel explains that 𝐨𝐧𝐞 𝐠𝐫𝐞𝐚𝐭 𝐝𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 is better than trying many weak ones. If you don’t master one, you’re finished. 𝗛𝗼𝘄 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗡𝗮𝗶𝗹𝗲𝗱 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝐑𝐞𝐝𝐝𝐢𝐭, 𝐌𝐢𝐧𝐭, 𝐂𝐨𝐝𝐞𝐜𝐚𝐝𝐞𝐦𝐲 → Won by targeting blogs. 𝐖𝐢𝐤𝐢𝐩𝐞𝐝𝐢𝐚, 𝐒𝐭𝐚𝐜𝐤 𝐄𝐱𝐜𝐡𝐚𝐧𝐠𝐞 → Built passionate communities. 𝐄𝐯𝐞𝐫𝐧𝐨𝐭𝐞 → Focused on Apple’s App Store. 𝐆𝐨𝐃𝐚𝐝𝐝𝐲 → Scaled through affiliate programs. 𝐏𝐚𝐲𝐏𝐚𝐥, 𝐃𝐫𝐨𝐩𝐛𝐨𝐱 → Achieved virality with referrals. They didn’t try 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠—they 𝐝𝐨𝐦𝐢𝐧𝐚𝐭𝐞𝐝 one strategy. 𝗛𝗼𝘄 𝘁𝗼 𝗙𝗶𝗻𝗱 𝗬𝗼𝘂𝗿 𝗕𝗲𝘀𝘁 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 1. 𝐖𝐡𝐨 𝐧𝐞𝐞𝐝𝐬 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭? Identify your perfect customers. 2. 𝐖𝐡𝐞𝐫𝐞 𝐝𝐨 𝐭𝐡𝐞𝐲 𝐡𝐚𝐧𝐠 𝐨𝐮𝐭? Focus on platforms they already use. 3. 𝐖𝐡𝐚𝐭 𝐡𝐚𝐬 𝐰𝐨𝐫𝐤𝐞𝐝 𝐛𝐞𝐟𝐨𝐫𝐞? Learn from other successful companies. 4. 𝐓𝐞𝐬𝐭, 𝐫𝐞𝐟𝐢𝐧𝐞, 𝐚𝐧𝐝 𝐝𝐨𝐮𝐛𝐥𝐞 𝐝𝐨𝐰𝐧. Once you find traction, 𝐠𝐨 𝐚𝐥𝐥 𝐢𝐧. 𝐀 𝐠𝐫𝐞𝐚𝐭 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐢𝐬𝐧’𝐭 𝐞𝐧𝐨𝐮𝐠𝐡. 𝐘𝐨𝐮 𝐧𝐞𝐞𝐝 𝐚 𝐰𝐢𝐧𝐧𝐢𝐧𝐠 𝐝𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲. Find your best channel. Master it. Scale it. I hope you've found this helpful. Follow Vishu Bheda for more valuable startup insights from the world's best founders!

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Vishu Bheda

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Medial • 7d

𝗠𝗮𝗿𝗰 𝗔𝗻𝗱𝗿𝗲𝗲𝘀𝘀𝗲𝗻 𝗼𝗻 𝘁𝗵𝗲 #𝟭 𝗥𝗲𝗮𝘀𝗼𝗻 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗙𝗮𝗶𝗹 (𝗔𝗻𝗱 𝗛𝗼𝘄 𝘁𝗼 𝗔𝘃𝗼𝗶𝗱 𝗜𝘁) Marc Andreessen, the legendary investor and co-founder of a16z, once said: "𝐓𝐡𝐞 𝐠𝐫𝐞𝐚𝐭 𝐟𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐚𝐥𝐦𝐨𝐬𝐭 𝐚

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Vishu Bheda

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Medial • 4d

𝗧𝗵𝗲 𝗦𝗲𝗰𝗿𝗲𝘁 𝗕𝗲𝗵𝗶𝗻𝗱 𝗜𝗻𝗱𝗶𝗮’𝘀 𝗕𝗶𝗴𝗴𝗲𝘀𝘁 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗠𝗲𝗿𝗴𝗲𝗿𝘀 Startups love to sell the dream of building the next unicorn. But what happens when the dream 𝐜𝐫𝐚𝐬𝐡𝐞𝐬? You’ve seen it before—𝐨𝐧𝐞 𝐝𝐚𝐲, 𝐭𝐰𝐨

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Vishu Bheda

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Medial • 25d

𝗚𝗺𝗮𝗶𝗹 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 𝗣𝗮𝘂𝗹 𝗕𝘂𝗰𝗵𝗵𝗲𝗶𝘁 𝗼𝗻 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗻𝗲𝘄 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀: Most people think “𝐦𝐨𝐫𝐞 𝐟𝐞𝐚𝐭𝐮𝐫𝐞𝐬 = 𝐛𝐞𝐭𝐭𝐞𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭.” But that’s exactly why they fail. Look at the iPod. It had only three c

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Vishu Bheda

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Medial • 10d

𝗙𝗶𝗴𝗺𝗮 𝗖𝗼-𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝗗𝘆𝗹𝗮𝗻 𝗙𝗶𝗲𝗹𝗱 𝗼𝗻 𝗵𝗶𝘀 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴𝘀 𝗳𝗿𝗼𝗺 𝗙𝗶𝗴𝗺𝗮’𝘀 𝟬 𝘁𝗼 𝟭 𝗽𝗵𝗮𝘀𝗲 Figma wasn’t an instant success. It took 𝐟𝐨𝐮𝐫 𝐲𝐞𝐚𝐫𝐬 from its founding in 2012 to its public la

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21
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Vishu Bheda

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Medial • 1d

𝗜𝗻𝗱𝗶𝗮𝗻 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗔𝗿𝗲 𝗦𝗹𝗲𝗲𝗽𝗶𝗻𝗴 𝗼𝗻 𝗮 $𝟭𝟬𝗠 𝗔𝗜 𝗚𝗼𝗹𝗱𝗺𝗶𝗻𝗲 Right now, 𝐬𝐨𝐥𝐨 𝐟𝐨𝐮𝐧𝐝𝐞𝐫𝐬 in the US are launching AI startups. They are scaling to $𝟏𝟎𝐌 𝐀𝐑𝐑 𝐢𝐧 𝐦𝐨𝐧𝐭𝐡𝐬 —with teams of less than 𝟏�

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Vishu Bheda

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Medial • 12d

𝗧𝗵𝗲 𝟰 𝗦𝗶𝗺𝗽𝗹𝗲 𝗚𝗼𝗮𝗹𝘀 𝗼𝗳 𝗮 𝗣𝗿𝗲-𝗟𝗮𝘂𝗻𝗰𝗵 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 (𝗙𝗿𝗼𝗺 𝗙𝗼𝗿𝗺𝗲𝗿 𝗬𝗖 𝗖𝗘𝗢 𝗠𝗶𝗰𝗵𝗮𝗲𝗹 𝗦𝗲𝗶𝗯𝗲𝗹) Most startups fail before they even begin. 𝐍𝐨𝐭 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐭𝐡𝐞 𝐢𝐝𝐞𝐚 𝐰𝐚𝐬 𝐛𝐚𝐝—𝐛𝐞𝐜𝐚𝐮�

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Medial • 6d

𝗪𝗵𝘆 𝗠𝗼𝘀𝘁 𝗜𝗻𝗱𝗶𝗮𝗻 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗔𝗿𝗲 𝗝𝘂𝘀𝘁 𝗙𝗲𝗲𝗱𝗲𝗿 𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗳𝗼𝗿 𝗕𝗶𝗴 𝗣𝗹𝗮𝘆𝗲𝗿𝘀 Ever noticed how most Indian startups either disappear or get acquired by big companies? The truth is, 𝐦𝐚𝐧𝐲 𝐬𝐭𝐚𝐫𝐭𝐮�

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