๐๐ถ๐ด๐บ๐ฎ ๐๐ผ-๐ณ๐ผ๐๐ป๐ฑ๐ฒ๐ฟ ๐๐๐น๐ฎ๐ป ๐๐ถ๐ฒ๐น๐ฑ ๐ผ๐ป ๐ต๐ถ๐ ๐ฏ๐ถ๐ด๐ด๐ฒ๐๐ ๐น๐ฒ๐ฎ๐ฟ๐ป๐ถ๐ป๐ด๐ ๐ณ๐ฟ๐ผ๐บ ๐๐ถ๐ด๐บ๐ฎโ๐ ๐ฌ ๐๐ผ ๐ญ ๐ฝ๐ต๐ฎ๐๐ฒ Figma wasnโt an instant success. It took ๐๐จ๐ฎ๐ซ ๐ฒ๐๐๐ซ๐ฌ from its founding in 2012 to its public launch in 2016. ๐ช๐ต๐ ๐๐ผ ๐น๐ผ๐ป๐ด? Co-founder ๐๐ฒ๐ฅ๐๐ง ๐ ๐ข๐๐ฅ๐ says they spent the first year ๐๐ฑ๐ฉ๐๐ซ๐ข๐ฆ๐๐ง๐ญ๐ข๐ง๐ ๐๐ง๐ ๐ฉ๐ข๐ฏ๐จ๐ญ๐ข๐ง๐ , trying different ideas before landing on ๐๐ซ๐จ๐ฐ๐ฌ๐๐ซ-๐๐๐ฌ๐๐ ๐๐จ๐ฅ๐ฅ๐๐๐จ๐ซ๐๐ญ๐ข๐ฏ๐ ๐๐๐ฌ๐ข๐ ๐ง. But once they saw real demand, ๐ญ๐ก๐๐ฒ ๐๐ข๐๐งโ๐ญ ๐ฌ๐๐๐ฅ๐ ๐๐๐ฌ๐ญ ๐๐ง๐จ๐ฎ๐ ๐ก. A designer friend at Coursera tested Figma and sent Dylan a ๐๐-๐ฉ๐๐ ๐ ๐ฅ๐ข๐ฌ๐ญ ๐จ๐ ๐๐๐๐ญ๐ฎ๐ซ๐ ๐ซ๐๐ช๐ฎ๐๐ฌ๐ญ๐ฌ. That was a clear sign: ๐ฎ๐ฌ๐๐ซ๐ฌ ๐ฐ๐๐ง๐ญ๐๐ ๐ ๐ข๐ ๐ฆ๐. But Dylan hesitated. Looking back, he says: "๐ ๐ฌ๐ก๐จ๐ฎ๐ฅ๐ ๐ก๐๐ฏ๐ ๐ก๐ข๐ซ๐๐ ๐๐๐ฌ๐ญ๐๐ซ." ๐ง๐ต๐ฒ ๐ฆ๐ฝ๐ฒ๐ฒ๐ฑ๐ฏ๐ผ๐ฎ๐ ๐๐. ๐๐ฎ๐ฟ๐ด๐ผ ๐ฆ๐ต๐ถ๐ฝ ๐ฃ๐ฟ๐ผ๐ฏ๐น๐ฒ๐บ ๐ฆ๐ฎ๐บ ๐๐น๐๐บ๐ฎ๐ป explains: Early on, a startup is like a ๐ฌ๐ฉ๐๐๐๐๐จ๐๐ญโsmall, fast, and easy to change direction. But as it grows, it becomes a ๐๐๐ซ๐ ๐จ ๐ฌ๐ก๐ข๐ฉโbigger, slower, and harder to steer. ๐๐ญ๐๐ฒ ๐ฌ๐ฆ๐๐ฅ๐ฅ ๐ฐ๐ก๐ข๐ฅ๐ ๐๐ข๐ ๐ฎ๐ซ๐ข๐ง๐ ๐ญ๐ก๐ข๐ง๐ ๐ฌ ๐จ๐ฎ๐ญ. ๐๐ฎ๐ญ ๐จ๐ง๐๐ ๐ฉ๐๐จ๐ฉ๐ฅ๐ ๐ฐ๐๐ง๐ญ ๐ฒ๐จ๐ฎ๐ซ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ, ๐ฌ๐๐๐ฅ๐ ๐๐๐ฌ๐ญ. ๐ช๐ต๐ฎ๐ ๐๐ผ๐๐ป๐ฑ๐ฒ๐ฟ๐ ๐ฆ๐ต๐ผ๐๐น๐ฑ ๐๐ผ 1. ๐๐จ๐ฏ๐ ๐๐๐ฌ๐ญ ๐ข๐ง ๐ญ๐ก๐ ๐๐๐ซ๐ฅ๐ฒ ๐๐๐ฒ๐ฌโsmall teams can pivot quickly. 2. ๐๐๐ฒ ๐๐ญ๐ญ๐๐ง๐ญ๐ข๐จ๐ง ๐ญ๐จ ๐๐๐ฆ๐๐ง๐โif users are pulling your product, thatโs your green light. 3. ๐๐๐๐ฅ๐ ๐ฎ๐ฉ ๐๐ญ ๐ญ๐ก๐ ๐ซ๐ข๐ ๐ก๐ญ ๐ญ๐ข๐ฆ๐ โdonโt wait too long. ๐ ๐ข๐ ๐ฆ๐ ๐๐จ๐ฎ๐ฅ๐ ๐ก๐๐ฏ๐ ๐ฅ๐๐ฎ๐ง๐๐ก๐๐ ๐๐๐ซ๐ฅ๐ข๐๐ซ. ๐๐ก๐ ๐ค๐๐ฒ ๐ฅ๐๐ฌ๐ฌ๐จ๐ง? ๐๐ข๐ฆ๐ข๐ง๐ ๐ข๐ฌ๐งโ๐ญ ๐ฃ๐ฎ๐ฌ๐ญ ๐๐๐จ๐ฎ๐ญ ๐ฌ๐ญ๐๐ซ๐ญ๐ข๐ง๐ โ๐ข๐ญโ๐ฌ ๐๐๐จ๐ฎ๐ญ ๐ค๐ง๐จ๐ฐ๐ข๐ง๐ ๐ฐ๐ก๐๐ง ๐ญ๐จ ๐ฌ๐ฉ๐๐๐ ๐ฎ๐ฉ. I hope you've found this helpful. Follow Vishu Bheda for more valuable startup insights from the world's best founders!
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