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𝗜𝗻 𝘁𝗵𝗲 𝟭𝟵𝟵𝟬𝘀, 𝗧𝗖𝗦 𝘄𝗮𝘀 𝗱𝗼𝗶𝗻𝗴 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗮𝗿𝘆. They were offering 𝐛𝐚𝐧𝐤𝐬 𝐚𝐧𝐝 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐢𝐧𝐬𝐭𝐢𝐭𝐮𝐭𝐢𝐨𝐧𝐬 a model where: 𝐓𝐂𝐒 𝐨𝐰𝐧𝐞𝐝 𝐭𝐡𝐞 𝐬𝐞𝐫𝐯𝐞𝐫𝐬 Clients 𝐩𝐚𝐢�

𝗦𝗮𝗺 𝗔𝗹𝘁𝗺𝗮𝗻 𝗼𝗻 𝘄𝗵𝘆 𝗥𝗶𝗴𝗵𝘁 𝗡𝗼𝘄 𝗶𝘀 𝘁𝗵𝗲 𝗕𝗲𝘀𝘁 𝗧𝗶𝗺𝗲 𝘁𝗼 𝗦𝘁𝗮𝗿𝘁 𝗬𝗼𝘂𝗿 𝗖𝗮𝗿𝗲𝗲𝗿 If you’re in your 20s or just getting started. Here’s a powerful reminder from Sam Altman (CEO of OpenAI): “𝐓𝐡𝐢𝐬 𝐢𝐬 𝐩𝐫𝐨

𝗧𝗵𝗲 𝗦𝗲𝗰𝗿𝗲𝘁 𝗕𝗲𝗵𝗶𝗻𝗱 𝗜𝗻𝗱𝗶𝗮’𝘀 𝗕𝗶𝗴𝗴𝗲𝘀𝘁 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗠𝗲𝗿𝗴𝗲𝗿𝘀 Startups love to sell the dream of building the next unicorn. But what happens when the dream 𝐜𝐫𝐚𝐬𝐡𝐞𝐬? You’ve seen it before—𝐨𝐧𝐞 𝐝𝐚𝐲, 𝐭𝐰𝐨

𝗧𝗵𝗲 𝗧𝗲𝘀𝗹𝗮 𝗖𝗼𝘂𝗽: 𝗛𝗼𝘄 𝗘𝗹𝗼𝗻 𝗠𝘂𝘀𝗸 𝗧𝗼𝗼𝗸 𝗢𝘃𝗲𝗿 𝗮𝗻𝗱 𝗕𝘂𝗶𝗹𝘁 𝗮𝗻 𝗘𝗺𝗽𝗶𝗿𝗲 𝟐𝟎𝟎𝟑. Two engineers start 𝐓𝐞𝐬𝐥𝐚 𝐌𝐨𝐭𝐨𝐫𝐬 to build electric cars. The dream? 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐢𝐳𝐞 𝐭𝐡𝐞 𝐚𝐮𝐭𝐨 𝐢𝐧𝐝𝐮

𝗧𝗵𝗲 𝟰 𝗦𝗶𝗺𝗽𝗹𝗲 𝗚𝗼𝗮𝗹𝘀 𝗼𝗳 𝗮 𝗣𝗿𝗲-𝗟𝗮𝘂𝗻𝗰𝗵 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 (𝗙𝗿𝗼𝗺 𝗙𝗼𝗿𝗺𝗲𝗿 𝗬𝗖 𝗖𝗘𝗢 𝗠𝗶𝗰𝗵𝗮𝗲𝗹 𝗦𝗲𝗶𝗯𝗲𝗹) Most startups fail before they even begin. 𝐍𝐨𝐭 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐭𝐡𝐞 𝐢𝐝𝐞𝐚 𝐰𝐚𝐬 𝐛𝐚𝐝—𝐛𝐞𝐜𝐚𝐮�

𝗦𝘁𝗲𝘃𝗲 𝗝𝗼𝗯𝘀 𝗼𝗻 𝗪𝗵𝘆 𝗠𝗼𝘀𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿𝘀 𝗥𝘂𝗶𝗻 𝗚𝗿𝗲𝗮𝘁 𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 When Steve Jobs returned to Apple in 1997, 𝐡𝐞 𝐰𝐚𝐬 𝐬𝐡𝐨𝐜𝐤𝐞𝐝. The individual contributors were brilliant. But something was deeply broken. So

𝗦𝗮𝗺 𝗔𝗹𝘁𝗺𝗮𝗻 𝗼𝗻 𝘁𝗵𝗲 𝗕𝗼𝗹𝗱 𝗥𝘂𝗹𝗲 𝗠𝗼𝘀𝘁 𝗣𝗲𝗼𝗽𝗹𝗲 𝗔𝗿𝗲 𝗧𝗼𝗼 𝗦𝗰𝗮𝗿𝗲𝗱 𝘁𝗼 𝗙𝗼𝗹𝗹𝗼𝘄 Most people say: “𝐓𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐢𝐬 𝐮𝐧𝐜𝐞𝐫𝐭𝐚𝐢𝐧. 𝐁𝐞𝐭𝐭𝐞𝐫 𝐭𝐨 𝐩𝐥𝐚𝐲 𝐢𝐭 𝐬𝐚𝐟𝐞 𝐚𝐧𝐝 𝐝𝐢𝐯𝐞𝐫𝐬𝐢𝐟𝐲.”

𝗛𝗲 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝗱 𝟮𝟬 𝗳𝗮𝗶𝗹𝗲𝗱 𝘀𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗶𝗻 𝟳𝟯𝟬 𝗱𝗮𝘆𝘀. Then, staring at his empty fridge, he got a 𝐛𝐢𝐥𝐥𝐢𝐨𝐧-𝐝𝐨𝐥𝐥𝐚𝐫 𝐢𝐝𝐞𝐚. The problem? He missed the 𝐘 𝐂𝐨𝐦𝐛𝐢𝐧𝐚𝐭𝐨𝐫 deadline and needed funding FAST.

𝗦𝗮𝗺 𝗔𝗹𝘁𝗺𝗮𝗻 𝗼𝗻 𝘁𝗵𝗲 #𝟭 𝗠𝗶𝘀𝘁𝗮𝗸𝗲 𝗦𝗺𝗮𝗿𝘁 & 𝗛𝗮𝗿𝗱𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗣𝗲𝗼𝗽𝗹𝗲 𝗠𝗮𝗸𝗲 (𝗔𝗻𝗱 𝗛𝗼𝘄 𝘁𝗼 𝗙𝗶𝘅 𝗜𝘁) Many smart and hardworking people make 𝐨𝐧𝐞 simple mistake: They work really hard—on the wrong things.

𝗔 𝘁𝗶𝗻𝘆 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝗷𝘂𝘀𝘁 𝗽𝘂𝗹𝗹𝗲𝗱 𝗼𝗳𝗳 𝘁𝗵𝗲 𝗕𝗜𝗚𝗚𝗘𝗦𝗧 𝗱𝗲𝗮𝗹 𝗶𝗻 𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 𝗵𝗶𝘀𝘁𝗼𝗿𝘆. → Started in 𝟐𝟎𝟐𝟎 → Acquired for $𝟑𝟐 𝐁𝐈𝐋𝐋𝐈𝐎𝐍 in 𝟐𝟎𝟐𝟓 → Became the 𝐟𝐚𝐬𝐭𝐞𝐬𝐭-𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐜𝐲𝐛𝐞𝐫�