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Apple has long cultivated a brand image of exclusivity not only in India but every where, also it's innovation and premium quality is mind blowing. Their sleek designs, user-friendly operating system, and focus on integration have attracted a loyal

How Apple Commands Premium Prices Without Always Topping Sales Charts Here's a breakdown of their strategy: 1) Branding Magic: Apple's branding is unparalleled. They've crafted a perception of luxury, innovation, and exclusivity that resonates de

How did Pulse become a 350 CR brand with NO marketing? 1. In 2015, DS Group, known for Rajnigandha and Pass Pass, saw an opportunity in India’s ₹8,000 crore candy market. Instead of another sweet candy, they launched Pulse, a tangy raw mango candy

Ethical sourcing is a growing concern for diamond buyers. Consumers are interested in diamonds that come with a guarantee of ethical practices throughout the supply chain. Lab-grown diamonds offer an attractive alternative to traditionally mined di

Amazing historical facts you might never have learned in school... 😲 The beverage Fanta was created in Nazi Germany during World War II by the Coca-Cola company. 🥤 And it all happened because Germany simply didn't have the ingredients to produce

Peter Thiel on the type of company more startup founders should build Peter Thiel, the co-founder of PayPal, believes every startup should ask, “Can this company become a monopoly?” He identifies three common paths to monopoly: 1. Fast distributi

🚨 India's Economic Dilemma: Balancing Technological Growth and Employment 🚨 India's economic puzzle is challenging to crack, but it's a conversation we must have today. 🌾 Agricultural Workforce vs. GDP Contribution: The Big Mismatch Fact: India

How Xiaomi Conquered India: The Marketing Experiments That Changed the Game Xiaomi went from an unknown Chinese brand to India’s #1 smartphone seller in just a few years. How? Relentless marketing experiments that broke traditional rules. Here’s how

Top News of the Day: 1. Swiggy, the food delivery and quick commerce firm, is set to raise Rs 5,000 crore ($602 million) in a fresh issue as part of its initial public offering (IPO). 2. AppsForBharat Nets $18 Mn To Boost Operations Of Its Spiritua

Pets.com: The Rise and Fall of a Dot-com Era Icon In the late 1990s, the dot-com boom was in full swing, and investors were eager to get in on the latest internet startups. One such company that captured the attention of investors and pet lovers ali