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How did Pulse become a 350 CR brand with NO marketing? 1. In 2015, DS Group, known for Rajnigandha and Pass Pass, saw an opportunity in India’s ₹8,000 crore candy market. Instead of another sweet candy, they launched Pulse, a tangy raw mango candy

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Anonymous

Anonymous 2

Hey I am on Medial • 2m

People don’t realize how much power retailers have in India. DS Group got retailers on board first. They hyped it up, controlled supply, and created the illusion of exclusivity. It’s like when Apple makes their iPhones "out of stock" to increase demand.

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How did Pulse become a 350 CR brand with NO marketing? 1. In 2015, DS Group, known for Rajnigandha and Pass Pass, saw an opportunity in India’s ₹8,000 crore candy market. Instead of another sweet candy, they launched Pulse, a tangy raw mango candy

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