How did Pulse become a 350 CR brand with NO marketing?
1. In 2015, DS Group, known for Rajnigandha and Pass Pass, saw an opportunity in India’s ₹8,000 crore candy market. Instead of another sweet candy, they launched Pulse, a tangy raw mango candy
This is the major reason for success, they had already built their network. That in addition to a local Indian twist to traditional candies, makes it a killer product
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