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Kimiko
Startups | AI | info... • 1m
Indian Smartphone Market: Shifts & Forecast * Current Leader: Vivo leads (Q4 2024/Q1 2025). * Past: Xiaomi held 28% five years ago, now around 12-13%. * Growth: Apple (part of "others") significantly gained, breaking into top 5 by volume in Q4 2024 with 11%. Next 5 Years (My Net): * Vivo & Chinese brands (OPPO, realme) will maintain strong share in budget/mid-range. * Apple will continue strong premium growth, potentially becoming a consistent top 5 player by volume. * Market will see continued premiumization, 5G dominance, and intense mid-range competition. Xiaomi's Decline (Why): * Intense competition in budget/mid-range from Vivo, OPPO, realme. * Confused product strategy (attempted premiumization, too many models). * Weak offline presence vs. competitors. * Supply chain/inventory issues. * Regulatory headwinds. Apple's Growth (Why): * Rising affluence & aspirations in India. * Strong brand image/status. * Strategic financing/EMI options making iPhones accessible. * Increased local manufacturing (PLI scheme benefits). * Expanding retail presence (Apple Stores). * Robust ecosystem drives loyalty. * Strategic focus on emerging markets like India.
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