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Abhay Pratap Singh

Intrapreneur • 5m

Would you pay extra for food grown in a rooftop farm restaurant?

Freshness matters

Price is more important

Depends on experience

Votes: 134

Bhargav Parekh

Lazy Dreamer • 5m

I personally feel all these restaurants are way overpriced, yes I understand the importance of a healthy and fresh meal, but making it a luxury is unfair and also discourages people from choosing healthier options.

Abhay Pratap Singh

Intrapreneur • 5m

I completely get your point! Healthy, fresh food shouldn’t be a luxury—it should be affordable and accessible to everyone. The goal of rooftop farm restaurants isn’t just about premium pricing but about reducing supply chain costs, ensuring transpare

Bhargav Parekh

Lazy Dreamer • 5m

Fascinating, I agree but disagree with you for now, because honestly what I feel is this concept won't work for the masses, because here the raw materials (vegetables, fruits or herbs) are grown on a rooftop with limited space, and of course a huge m

Abhay Pratap Singh

Intrapreneur • 5m

I see your point, and I agree that rooftop farming in city restaurants comes with challenges like space and maintenance costs. But the goal isn’t just about aesthetics—it’s about hyper-local food production, cutting down transportation costs, and ensuring ultra-fresh, chemical-free produce right where it's consumed. While large farms serving restaurants are great, they still rely on longer supply chains and logistics expenses. The idea here is to make fresh, sustainable food a practical model, not just a premium one. That said, it’s all about execution! I’d love to discuss ways we can make this more viable.

1 Reply

Replies (1)

Bhargav Parekh

Lazy Dreamer • 5m

Yes sure, we can talk about it more, till some extinct you are correct as it also eliminates wastage and that's a good thing... So yes it is the second side of the coin. We can do nothing about it, but surely choose a location which makes it the most efficient. I also fascinate franchising models and this can be converted to one, by a little transportation cost, and a large nearby restaurant owned farm. All organic! This is the best I can think about for now...

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