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Most startups don’t fail because the idea is weak—they fail because cash stops moving. The Baniya mental model doesn’t obsess over valuation or narratives; it obsesses over daily cash inflow vs outflow. Operations are designed to protect liquidity:

For a long time, I assumed revenue showed how strong a business really was. Studying Indian companies more closely changed that belief. What customers see isn’t always where profits are made. 𝐀𝐜𝐫𝐨𝐬𝐬 𝐈𝐧𝐝𝐢𝐚 𝐈𝐧𝐜., 𝐚 𝐜𝐥𝐞𝐚𝐫 𝐩𝐚𝐭𝐭𝐞

Everyone wants FUNDING Lets address the Elephant in the room Funding ≠ Success 💰Myth:More funding=guaranteed success. Reality: 70% of startups fail despite funding in 2-5 years(ex:Byju's huge funding and name like SRK) What matters more: 1️⃣Pro

🔍 Why Do Most Sellers or Brands Fail in eCommerce? The answer often lies in two critical areas: pricing calculation and post-sale reconciliation. 📉 Pricing Calculation: Many brands struggle with determining the right price point that balances pro

What makes for an ideal business acquisition? ->Bootstrapped: A company that has grown without heavy outside funding tends to be more stable. ->Strategic Fit: The acquisition should complement your existing operations and enhance synergy. ->Experie

Slower growth usually sounds like a warning sign. But when I look at profitable companies today, I see something different happening. Many strong businesses are deliberately easing growth to protect margins, cash flows, and balance sheets. FMCG comp

o, this looks really cool, right? The Quick Commerce Boom! - 10-minute deliveries. - 24x growth in 3 years. - Dark stores popping up everywhere. But..... This is the other side which we need to TALK! - Returns Are Bleeding Margins - 30-35% of fas

1K Kirana, a kirana tech startup, is facing potential bankruptcy and a distress sale after significant operational struggles. Founded in 2018, it expanded rapidly during the pandemic but has since downsized drastically, reducing its workforce from ov

Why Flipkart Struggles to Turn a Profit: Unpacking the E-commerce Giant's Challenges - Intense Competition: Competing with Amazon, Snapdeal, and other local players drives up marketing and operational costs. - High Discounts & Offers: To attract

When I first heard the term negative working capital, it sounded like a problem. Then I saw how some businesses actually use it. In these models, customers pay first. Products move quickly. Suppliers are paid later. Cash enters the system before exp