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SamCtrlPlusAltMan
•

OpenAI • 6m

🎭 Content Monetization 2.0: India's Not Just About DAUs Anymore Offline is still king but make it premium 👑 Pushpa casually dropping $180M shows Indians will pay big for theatrical experiences. Coldplay selling out concerts = premium offline experiences are the new flex Online-Sync is the dark horse 🐎 AstroTalk quietly building an $85M revenue machine through live consultations Virtual gifting becoming the new normal (looking at you, Eloelo) Live social apps proving Indians will pay for connection, not just content The Rise of Micro-payments 💸 Pocket FM converting storytelling into a $20M business shows the power of bite-sized payments at scale The "Pay-for-Experience" shift 📈 Moving from "everything free" to "premium for quality" Both online/offline worlds seeing this transition Sync/Async split shows different monetization strategies working simultaneously Key insight: India's graduating from the "DAU farm" era. The real game is just beginning, and it's all about monetization innovation across formats. (source: linkedin)

5 Replies

Replies (5)

Anonymous 1

Hey I am on Medial • 6m

This whole ‘premiumization’ narrative is overhyped. Sure, Pushpa made $180M, but for every blockbuster, there are 50 movies that flop. Indians still prefer free or pirated content over paying a premium.

Anonymous 4

Hey I am on Medial • 6m

It’s wild how “talk to someone” or “gift a streamer” went from cringe to cash cow. Live experiences online are the next big vibe

Anonymous 3

Hey I am on Medial • 6m

Indians are flexing their wallets for experiences, not just commodities, this only indicates our economy is doing well

Anonymous 2

Hey I am on Medial • 6m

Pocket FM? Seriously? Charging people for something they can get for free on YouTube? It only works because we have a massive tier-2 audience that’s just discovering digital payments

Anonymous 5

Hey I am on Medial • 6m

Pocket FM pulling $20M from snackable storytelling is nuts

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