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The global audio series market is experiencing unprecedented growth, with a total addressable market valued at $21-25 billion in 2023 and projections to double by 2027. In India, platforms like Pocket FM are leading the charge, having recently launc

🎭 Content Monetization 2.0: India's Not Just About DAUs Anymore Offline is still king but make it premium 👑 Pushpa casually dropping $180M shows Indians will pay big for theatrical experiences. Coldplay selling out concerts = premium offline exper

YouTube isn’t just a passion anymore – it’s a business. 💼 (No matter what business you’re in, you’re in the marketing business.) 🎯 Here are 4 essential tips to boost your growth: 📈 1. Know your audience If you don’t know who you’re talking to,

🎯 What is the Ad-Supported Revenue Model? 🎯 In an ad-supported revenue model, businesses offer products or services for free (or at a low cost) while earning revenue by displaying advertisements to their users. How it works: 1️⃣ You attract a lar

There are 4 types of customers: 1. Price sensitive 2. Quality and price oriented 3. Quality oriented 4. Exclusivity driven Today most of the brands are focusing on the 2nd and 3rd types of customers. Many SaaS companies offer various pricing plans

Startup story 5/10 This Indian audio platform is taking over the US market . In FY-24 they will make over a $100 million just from us consumers. Started by three engineers in 2018, Pocket FM is an audio entertainment platform, think of it as Netfl

Are you building a startup? Working on an idea is not enough. Don't forget about personal branding on social media. It's super important! Your own visibility can really boost your startup's growth. For B2C businesses: • Instagram and YouTube are g

Hi Medial family 👋 Here is Day (2/10) product case study Today let's discuss the success roadmap of BEWAKOOF E-commerce Brand💹 1) KNOW YOUR AUDIENCE: 👥 Bewakoof's success hinges on catering to the specific needs and aspirations of young India

China just shocked everyone. TikTok might be sold to its biggest competitor: Elon Musk. If he takes over, he could control how 25% of the world spends their time online. No one’s ever had this much influence before. 👀 Here’s what’s at stake: El