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The global audio series market is experiencing unprecedented growth, with a total addressable market valued at $21-25 billion in 2023 and projections to double by 2027. In India, platforms like Pocket FM are leading the charge, having recently launc

How Pankhuri built a ₹40Cr+ women-only platform before being acquired by Reliance Launched in 2019 by Pankhuri Shrivastava, Pankhuri was a community-led edtech platform for women to learn beauty, wellness, and personal finance through short videos a

🎭 Content Monetization 2.0: India's Not Just About DAUs Anymore Offline is still king but make it premium 👑 Pushpa casually dropping $180M shows Indians will pay big for theatrical experiences. Coldplay selling out concerts = premium offline exper

YouTube isn’t just a passion anymore – it’s a business. 💼 (No matter what business you’re in, you’re in the marketing business.) 🎯 Here are 4 essential tips to boost your growth: 📈 1. Know your audience If you don’t know who you’re talking to,

🎯 What is the Ad-Supported Revenue Model? 🎯 In an ad-supported revenue model, businesses offer products or services for free (or at a low cost) while earning revenue by displaying advertisements to their users. How it works: 1️⃣ You attract a lar

There are 4 types of customers: 1. Price sensitive 2. Quality and price oriented 3. Quality oriented 4. Exclusivity driven Today most of the brands are focusing on the 2nd and 3rd types of customers. Many SaaS companies offer various pricing plans

Want to build a one-person business and be your own boss? 💼🚀 Here’s your game plan: ✅ Find your niche – What pain points can you solve? 🤔 ✅ Create scalable products – Digital courses, eBooks, SaaS tools 📚💻 ✅ Leverage AI & automation – Save time

The Indian startup ecosystem is a fascinating blend of jugaad (frugal innovation) and high-tech disruption, making it one of the most dynamic in the world. Unlike Silicon Valley, which thrives on deep-tech and VC-heavy funding, India’s startup cultur

Startup story 5/10 This Indian audio platform is taking over the US market . In FY-24 they will make over a $100 million just from us consumers. Started by three engineers in 2018, Pocket FM is an audio entertainment platform, think of it as Netfl