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The global audio series market is experiencing unprecedented growth, with a total addressable market valued at $21-25 billion in 2023 and projections to double by 2027. In India, platforms like Pocket FM are leading the charge, having recently launc

I’ve noticed that lakhs and even crores are being spent on branding, marketing, and ads — but when I look at Instagram and YouTube, there aren’t any platforms promoting startups for free. Most channels charge huge amounts just to mention a startup fo

How Pankhuri built a ₹40Cr+ women-only platform before being acquired by Reliance Launched in 2019 by Pankhuri Shrivastava, Pankhuri was a community-led edtech platform for women to learn beauty, wellness, and personal finance through short videos a

🎭 Content Monetization 2.0: India's Not Just About DAUs Anymore Offline is still king but make it premium 👑 Pushpa casually dropping $180M shows Indians will pay big for theatrical experiences. Coldplay selling out concerts = premium offline exper

🎯 What is the Ad-Supported Revenue Model? 🎯 In an ad-supported revenue model, businesses offer products or services for free (or at a low cost) while earning revenue by displaying advertisements to their users. How it works: 1️⃣ You attract a lar

YouTube isn’t just a passion anymore – it’s a business. 💼 (No matter what business you’re in, you’re in the marketing business.) 🎯 Here are 4 essential tips to boost your growth: 📈 1. Know your audience If you don’t know who you’re talking to,

Startup story 5/10 This Indian audio platform is taking over the US market . In FY-24 they will make over a $100 million just from us consumers. Started by three engineers in 2018, Pocket FM is an audio entertainment platform, think of it as Netfl