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Anonymous

Stealth • 5m

There are 4 types of customers: 1. Price sensitive 2. Quality and price oriented 3. Quality oriented 4. Exclusivity driven Today most of the brands are focusing on the 2nd and 3rd types of customers. Many SaaS companies offer various pricing plans for different variations in the customer’s mindset . For most of the time they Played with the 2nd and 3rd category customers, but now some of them are also shifting towards the first type of customers. Eg : Spotify plan for 1 day that costs Rs 7.It works As a trap for buying the higher tier plan. Once the audience ( who still hasn’t purchased the Spotify premium)buys a 1 day plan they will give their 100% to use Spotify at its best for that day , but after one day When the plan expires there comes the instinct to buy the higher tier premium plan. That’s how some brands are introducing their premium flavours to the price sensitive markets and converting them to increase their ARPU.

1 replies8 likes

Replies (1)

Bharath Mallam

Stealth • 5m

New shit these days. 5. Influencer driven 6. FOMO driven 7. Status driven They guys buy the shit with low research at a higher price which are not even necessary. EMI led India.

0 replies1 like

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Raj

Stealth • 5m

Jio increases the price of its recharge plans, to be available from 3rd July, 2024.

0 replies5 likes

Anonymous

Stealth • 1m

🚀 How many of you think that Medial should start re-judging of 2nd and 3rd idea of this competition because customers are facing so much problems and even thinking that's not fair judgement ? 🔥 What's your take on this judgement ?

Yes , we need re-judging

No , i don't care

Votes: 13

1 replies4 likes

Anonymous

Stealth • 8m

I think Spotify made itself a personal brand for every individual. Whoever I am asking which music app do you use , they mostly say 'Spotify' with confidently as they are proud of using it. Anyone with the same? It is just my pov. Which music ap

2 replies3 likes

PRATHAM

Stealth • 10m

Music app like Spotify are the worst. Can't even peacefully enjoy music without premium subscription. It's just shit AF. Really the worst. It would be great if someone creates totally free music app with all features of Spotify ( not gonna happen due

15 replies17 likes

SRG

Stealth • 4m

What are the essential of service oriented buisness?

2 replies4 likes

BladeX

Stealth • 8m

Btw....i have question for u guys.....there is a app called xy i cant take its name .....but assume its a music app like spotify...but it dont requires any premium pack that customers should buy...so they can listen any music they want....i am just c

17 replies9 likes

The unknown entrepreneur

Stealth • 3m

Do you know Once Spotify was scammed but it was legal. Once an artist from Bulgaria made a 30 sec playlist as the song should be at least 30 sec and he made 10 thousand premium accounts and ran his playlist at automation and he spent 10 lakhs on the

2 replies6 likes

Rohan Saha

Stealth • 2m

At the end of the day, the Indian market became a bit cheaper. We are currently in the 2nd position, with the USA at the top. However, there are still sectoral concerns, and on top of that, there’s China’s economic focus.

0 replies6 likes

financialnews

Stealth • 1m

Waaree Energies shares make strong debut, list at ₹2,500 on NSE, up 66.3% over IPO price . . Shares of Waaree Energies made a strong on the bourses on Monday, October 28, listing at ₹2,500 on NSE, a premium of 66.33 percent to the issue price of ₹1,5

0 replies6 likes

Vikas Acharya
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Medial • 19d

100 + showcase on the 2nd day itself !! December startup showcase I think it will be the best and most ideas showcased in the entire medial showcase series !!!