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There are 4 types of customers: 1. Price sensitive 2. Quality and price oriented 3. Quality oriented 4. Exclusivity driven Today most of the brands are focusing on the 2nd and 3rd types of customers. Many SaaS companies offer various pricing plans for different variations in the customer’s mindset . For most of the time they Played with the 2nd and 3rd category customers, but now some of them are also shifting towards the first type of customers. Eg : Spotify plan for 1 day that costs Rs 7.It works As a trap for buying the higher tier plan. Once the audience ( who still hasn’t purchased the Spotify premium)buys a 1 day plan they will give their 100% to use Spotify at its best for that day , but after one day When the plan expires there comes the instinct to buy the higher tier premium plan. That’s how some brands are introducing their premium flavours to the price sensitive markets and converting them to increase their ARPU.