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Anonymous

Stealth • 7m

There are 4 types of customers: 1. Price sensitive 2. Quality and price oriented 3. Quality oriented 4. Exclusivity driven Today most of the brands are focusing on the 2nd and 3rd types of customers. Many SaaS companies offer various pricing plans for different variations in the customer’s mindset . For most of the time they Played with the 2nd and 3rd category customers, but now some of them are also shifting towards the first type of customers. Eg : Spotify plan for 1 day that costs Rs 7.It works As a trap for buying the higher tier plan. Once the audience ( who still hasn’t purchased the Spotify premium)buys a 1 day plan they will give their 100% to use Spotify at its best for that day , but after one day When the plan expires there comes the instinct to buy the higher tier premium plan. That’s how some brands are introducing their premium flavours to the price sensitive markets and converting them to increase their ARPU.

1 replies8 likes

Replies (1)

Bharath Mallam

Stealth • 7m

New shit these days. 5. Influencer driven 6. FOMO driven 7. Status driven They guys buy the shit with low research at a higher price which are not even necessary. EMI led India.

0 replies1 like

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🚀 How many of you think that Medial should start re-judging of 2nd and 3rd idea of this competition because customers are facing so much problems and even thinking that's not fair judgement ? 🔥 What's your take on this judgement ?

Yes , we need re-judging

No , i don't care

Votes: 13

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I think Spotify made itself a personal brand for every individual. Whoever I am asking which music app do you use , they mostly say 'Spotify' with confidently as they are proud of using it. Anyone with the same? It is just my pov. Which music ap

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PRATHAM

Stealth • 1y

Music app like Spotify are the worst. Can't even peacefully enjoy music without premium subscription. It's just shit AF. Really the worst. It would be great if someone creates totally free music app with all features of Spotify ( not gonna happen due

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Stealth • 10d

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