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India's Youth in a Debt Spiral Soon ? Easy Monthly Installments (EMI): The siren song of modern consumerism. But is it luring India's youth into a financial JHATKA ? 🔌 The EMI Trap Explained: → Attractive low monthly payments → Long repayment per

“The Pricier, the Better: How the Veblen Effect Drives Luxury Brand Obsession” The Veblen Effect is a psychological phenomenon where demand for a product increases as its price rises—because the high price signals status, not just value. Luxury bran

People don’t just buy products; they buy status. If something is sold cheaply in a regular place, most won’t care. But brand it, sell it in a premium store at a higher price, and suddenly, everyone wants it. It’s not just about the product—it’s about

Is the Future of E-Commerce… Influencer-Led? 🤔 LehLah just raised ₹12.5 Cr in seed funding, backed by Gruhas (co-founded by Nikhil Kamath). Their bet? That shopping isn’t about transactions anymore—it’s about trust, influence, and community. This

• Deepinder Goyal enters billionaire club as his holding in Zomato crosses $1 Bn worth ! • Zomato's share price has increased by over 300% since its low in July 2023, leading to the surge in Deepinder Goyal's net worth. • Goldman Sachs values Blink

The Bandwagon Effect vs Social Proof highlights two subtle yet powerful forces in consumer psychology. The *Bandwagon Effect* makes people buy something simply because “everyone else is doing it,” driven by the fear of missing out. *Social Proof*, on

✨Business Idea: affordable led face mask✨ The Indian skincare market is booming, but LED face masks (₹10,000–₹30,000) remain a luxury. We’re here with an affordable LED mask at just ₹2,999, delivering glowing skin at home! 💡💆‍♀️ 🌟 Production Pla

Lowering price is the worst strategy to increase sales Smart brands know a secret: People don't buy on price, they buy on perceived value. Here's the winning formula: 1] Tap into dreams: Understand your audience aspirational self. What do they wa

✨" Price On Value Not Cost " Elaborated🤌: Startups should price the product based on Value not cost. What this mean is, don't just price above the making cost instead you should price on Value. You can do this by doing surveys for PMF. In thi

Smart brands know a secret: People don't buy on price, they buy on perceived value. Here's the winning formula: 1. Tap Into Dreams: Understand your audience's aspirational self. What do they want to look like, feel like, be like? Align every product