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Shivesh Mishra

Hey I am on Medial • 3m

The global audio series market is experiencing unprecedented growth, with a total addressable market valued at $21-25 billion in 2023 and projections to double by 2027. In India, platforms like Pocket FM are leading the charge, having recently launched 'Pocket Novel' with a $40 million investment, aiming for a $100 million annual revenue run rate by 2025. This surge is fueled by high user engagement, with listeners spending up to 1.5 hours daily on audio series, and a paid user base constituting 10-11% of the audience. The sector's rapid expansion presents significant opportunities for content creators and investors alike.

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