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Vishu Bheda
AI did the magic • 1y
Case Study: Kuku FM - Revolutionizing Audio Content Consumption Background: Kuku FM, a leading audio content platform, sought to redefine how users engage with audio content in India. With a focus on regional languages and diverse genres, Kuku FM aimed to cater to a wide audience seeking quality entertainment and knowledge. Strategy: By curating a vast library of audiobooks, podcasts, stories, and more in multiple languages, Kuku FM attracted a growing user base. Leveraging AI algorithms for personalized recommendations, they enhanced user experience and retention. Results: Kuku FM witnessed a surge in user engagement, with a significant increase in active listeners and content creators. Their innovative approach to audio content delivery not only boosted user satisfaction but also attracted investors, leading to rapid growth and market expansion.
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