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How Pankhuri built a โ‚น40Cr+ women-only platform before being acquired by Reliance Launched in 2019 by Pankhuri Shrivastava, Pankhuri was a community-led edtech platform for women to learn beauty, wellness, and personal finance through short videos and live sessions. Smart moves: Focused on Tier 2 and Tier 3 women โ€” an under-tapped but massive audience. Created bite-sized, vernacular video content that felt like chatting with a friend. Used WhatsApp groups to drive engagement and referrals. Monetized early through micro-courses and affiliate products. By 2021, they had over 1 million users and were acquired by Reliance for an undisclosed amount, with revenue reportedly over โ‚น40Cr.

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