🎭 Content Monetization 2.0: India's Not Just About DAUs Anymore
Offline is still king but make it premium 👑
Pushpa casually dropping $180M shows Indians will pay big for theatrical experiences. Coldplay selling out concerts = premium offline exper
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Anonymous 1
Hey I am on Medial • 3m
This whole ‘premiumization’ narrative is overhyped. Sure, Pushpa made $180M, but for every blockbuster, there are 50 movies that flop. Indians still prefer free or pirated content over paying a premium.
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🎭 Content Monetization 2.0: India's Not Just About DAUs Anymore
Offline is still king but make it premium 👑
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