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“Anchoring Effect: The First Price You See Changes Everything” The Anchoring Effect is a cognitive bias where people rely too heavily on the first piece of information (the “anchor”) they see when making decisions — especially in pricing. Businesses
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“Everywhere You Look: How the Baader-Meinhof Effect Builds Brand Familiarity Fast” The Baader-Meinhof Phenomenon, also known as frequency illusion, happens when something you’ve just noticed suddenly seems to appear everywhere. In business, this eff
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“Brilliance by Association: How the Halo Effect Elevates Brands and Sales” The Halo Effect is a cognitive bias where our overall impression of someone or something influences how we feel about their specific traits. In business, this plays out when
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India 1 questions are always around "what else"? What else can I do to increase my wealth, status, lifestyle. India 2 questions are always around "how"? How to make money super fast, how to become famous overnight, how to look better, how to ge
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Most startup advice sounds smart. Few actually survived. What truly matters: • Speed is nothing without clarity • Revenue hides weak retention • Vanity metrics kill conviction • No PMF? Nothing else matters • Burn is silent until it burns everythin
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