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Mind Games: The Decoy Effect 🧠💡 Ever feel like a third option makes one of the original choices suddenly more appealing? There's a reason for that: the Decoy effect! Here's how it works: ⭐ Imagine you're choosing a phone plan: * Option A: 2GB

Planning your MBA? Option 1- You look for would be for a ISB or an IIM A/B/C. Now this is not easy to crack for 99% Indians and on top of it, it's super expensive. Option 2 - Remaining MBAs are not that greatly valued by companies. Hence we look

So what is network effect? A network effect is when each additional user adds value to the existing user base. So your users themselves are creating some value for the existing users. So ,to understand better understand that google is the only one

Branding is super important for startups. It’s how people see and remember you. A solid brand helps you stand out, build trust, and connect with the right audience. Plus, it makes it easier to grow and stay consistent as your business takes off. Thin

Two screen shots from @zomato app. Look carefully and tell me if it makes sense to give the 'no. of quantity' option till I reach 50,000 max amount to pay. I know this particular restaurant can hardly sell 500 burgers a month. And that too deliver i

The Psychology Behind Pricing Strategies: Why You Pay What You Pay Ever wondered why a product costs $9.99 instead of $10? Or why luxury brands rarely go on sale? Pricing isn’t just about numbers—it’s about perception, behavior, and psychology. Her

Jump from one job to another. Switch industries. Try new roles, fail spectacularly, and then move on. Have multiple affairs with your career choices—because how else will you find the one you truly love? Don't let anyone tell you to settle for a j

From my early days, I opted to work in startups rather than working with MNCs. One question everyone asks me is, 'Do you still regret choosing to work in startups?' "Definitely Not". Startups allowed me to learn and understand the ground reality. I c

Be consistent In business, any agreements are highly valued, but those who do not violate them are valued even more. If you promise to do something, then do it on time. If it doesn’t work out, because there are all sorts of situations, then tell m

The youth of India spends money they don't have to play status games. Multiple people making <₹50k ($600)/mo in their 20s are buying — iPhone & other Apple products (on interest) — Coldplay / Dua Lipa concerts — trips to Thailand / Vietnam / Goa Th