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PSYCHOLOGICAL MARKETING TECHNIQUES - 1/10 Anchoring Effect The anchoring effect involves presenting a higher-priced product first to make other options seem more affordable. This psychological bias causes consumers to rely heavily on the first

Mind Games: The Decoy Effect 🧠💡 Ever feel like a third option makes one of the original choices suddenly more appealing? There's a reason for that: the Decoy effect! Here's how it works: ⭐ Imagine you're choosing a phone plan: * Option A: 2GB

India 1 questions are always around "what else"? What else can I do to increase my wealth, status, lifestyle. India 2 questions are always around "how"? How to make money super fast, how to become famous overnight, how to look better, how to ge

Planning your MBA? Option 1- You look for would be for a ISB or an IIM A/B/C. Now this is not easy to crack for 99% Indians and on top of it, it's super expensive. Option 2 - Remaining MBAs are not that greatly valued by companies. Hence we look

So what is network effect? A network effect is when each additional user adds value to the existing user base. So your users themselves are creating some value for the existing users. So ,to understand better understand that google is the only one

Branding is super important for startups. It’s how people see and remember you. A solid brand helps you stand out, build trust, and connect with the right audience. Plus, it makes it easier to grow and stay consistent as your business takes off. Thin

PSYCHOLOGICAL MARKETING TECHNIQUE - 4/10 🧊Imagine you're at an ice cream shop in India. You see two flavors: 🍫chocolate for ₹100 and vanilla for ₹150. Then they add a third option—a "mystery flavor" that's not as good as vanilla and costs ₹200. Su

Two screen shots from @zomato app. Look carefully and tell me if it makes sense to give the 'no. of quantity' option till I reach 50,000 max amount to pay. I know this particular restaurant can hardly sell 500 burgers a month. And that too deliver i

🧠 The Anchoring Effect: Why First Impressions Control Everything Everyone's trying to go viral. Let's talk about why your first 3 seconds matter more than your last 30. The Anchoring Problem In 1974, psychologists Kahneman and Tversky discovered s

we don't evaluate things in isolation-we judge value by comparison rather than by an absolute standard. Why Does This Happen? 1. Relativity Bias - We compare options rather than assessing their true worth. A 1000 pen might seem expensive, but if pl