The Psychology Behind Pricing Strategies: Why You Pay What You Pay
Ever wondered why a product costs $9.99 instead of $10? Or why luxury brands rarely go on sale? Pricing isn’t just about numbers—it’s about perception, behavior, and psychology.
Her
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Anonymous 3
Hey I am on Medial • 5m
The anchoring effect is everywhere, right? The way a super expensive option makes everything else look like a bargain. Wow
“Anchoring Effect: The First Price You See Changes Everything”
The Anchoring Effect is a cognitive bias where people rely too heavily on the first piece of information (the “anchor”) they see when making decisions — especially in pricing. Businesses
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0 replies14 likes
Ronak Patel
Here you go! • 4m
PSYCHOLOGICAL MARKETING TECHNIQUES - 1/10
Anchoring Effect
The anchoring effect involves presenting a higher-priced product
first to make other options seem more affordable. This
psychological bias causes consumers to rely heavily on the first
“Everywhere You Look: How the Baader-Meinhof Effect Builds Brand Familiarity Fast”
The Baader-Meinhof Phenomenon, also known as frequency illusion, happens when something you’ve just noticed suddenly seems to appear everywhere. In business, this eff
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Ankan
Creating, connecting... • 9d
Hey Medial fam—ever wondered why we overvalue our own creations or get stuck on that first price we see?
1. 🛠️ IKEA Effect
We overvalue things we’ve had a hand in building.
When you assemble your own furniture, you feel proud—and you’re willing
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Arcane
Hey, I'm on Medial • 1y
Mind Games: The Decoy Effect 🧠💡
Ever feel like a third option makes one of the original choices suddenly more appealing? There's a reason for that: the Decoy effect!
Here's how it works:
⭐ Imagine you're choosing a phone plan:
* Option A: 2GB
“Brilliance by Association: How the Halo Effect Elevates Brands and Sales”
The Halo Effect is a cognitive bias where our overall impression of someone or something influences how we feel about their specific traits. In business, this plays out when
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Aarihant Aaryan
Prev- Founder & CEO ... • 5m
India 1 questions are always around "what else"?
What else can I do to increase my wealth, status, lifestyle.
India 2 questions are always around "how"?
How to make money super fast, how to become famous overnight, how to look better, how to ge
Planning your MBA?
Option 1- You look for would be for a ISB or an IIM A/B/C. Now this is not easy to crack for 99% Indians and on top of it, it's super expensive.
Option 2 - Remaining MBAs are not that greatly valued by companies. Hence we look
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Vishu Bheda
AI did the magic • 1y
So what is network effect?
A network effect is when each additional user adds value to the existing user base. So your users themselves are creating some value for the existing users.
So ,to understand better understand that google is the only one
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9 replies7 likes
Pavan
Just roaming around • 5m
Branding is super important for startups. It’s how people see and remember you. A solid brand helps you stand out, build trust, and connect with the right audience. Plus, it makes it easier to grow and stay consistent as your business takes off. Thin