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Mr Z

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Medial • 2h

This guy is the Yoda of branding. Seth Godin figured out why brands like Apple, Nike, and Starbucks became unforgettable. Here’s how his 'Purple Cow' idea totally changed marketing: Most companies try to appeal to everyone, but end up being forgettable, like cows in a field. But if you saw a Purple Cow, you’d stop and talk about it. That’s what brands need to do—stand out. Seth Godin says, "In a crowded market, fitting in is failing. Being remarkable is the key to success." Brands like Apple, Starbucks, and Tesla succeeded because they were different. To apply this, ask yourself: What makes us special? Start small, focus on a specific group, take risks, and be real. Don’t just be good—be extraordinary. Be the Purple Cow in a field of regular cows. If you found this helpful then follow me Mr Z for more such amazing content!

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