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This guy is the Yoda of branding. Seth Godin figured out why brands like Apple, Nike, and Starbucks became unforgettable. Hereās how his 'Purple Cow' idea totally changed marketing: Most companies try to appeal to everyone, but end up being forgettable, like cows in a field. But if you saw a Purple Cow, youād stop and talk about it. Thatās what brands need to doāstand out. Seth Godin says, "In a crowded market, fitting in is failing. Being remarkable is the key to success." Brands like Apple, Starbucks, and Tesla succeeded because they were different. To apply this, ask yourself: What makes us special? Start small, focus on a specific group, take risks, and be real. Donāt just be goodābe extraordinary. Be the Purple Cow in a field of regular cows. If you found this helpful then follow me Mr Z for more such amazing content!
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š DAILY BOOK SUMMARIES š š DIRECT FREE E-BOOK DOWNLOAD LINK AVAILABLE ā https://drive.google.com/file/d/17UOGfB4_xwy7J8bRgmtBa2QGCimnygwf/view?usp=drivesdk š„ Purple Cow : Transform Business š„ š 20 Lessons By š ⨠Seth Godin ⨠1. Be Remar
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192 stray cows have died on highways in just three months. They wandered onto roads, unnoticed and unprotected, only to be hit by speeding vehicles. Yet, in the same country, so-called cow vigilantes have beaten and lynched human beings in the name o
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milk producer For this we need cows and buffaloes The profit is 40% in this This work is very good, it is very profitable, there is a lot of demand for milk in the market This work can be started with just 40 lakh rupees to earn good profits Those wh
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āThe Decoy Effect: How Brands Trick You into Choosing Moreā The Decoy Effect is a pricing strategy where businesses introduce a third, less attractive option (the ādecoyā) to subtly push customers toward a more profitable choice. It plays on human p
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