This guy is the Yoda of branding.
Seth Godin figured out why brands like Apple, Nike, and Starbucks became unforgettable.
Here’s how his 'Purple Cow' idea totally changed marketing:
Most companies try to appeal to everyone, but end up being forget
See More
Anonymous 3
Stealth • 6h
Love how Apple, Starbucks, and Tesla redefined the game. We can do the same!
Success Story: Starbucks’ Rise to Global Fame
How did Starbucks go from a small coffee shop to a global brand?
1️⃣ Challenge: Competing in a market where coffee was seen as just a quick drink.
2️⃣ Solution: Starbucks transformed coffee into an ex
See More
0 replies2 likes
LIKHITH
Stealth • 7m
"MISTAKE THAT MADE STARBUCKS MILLIONS"
How ?
Read this out
Welcome to OUT OF THE BOX MARKETING!
EP-10 (Starbucks)
In Starbucks, it is a standard practice to write the customer's name on the cup of coffee.
In 2014,A guy ordered a coffee and t
Do we middle class Indians really enjoy having coffee in Starbucks or any such posh restaurant? Why do we fake as if we are habituated to it especially when we are on a date?