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Mohammad Asaad Sayed
My mind to me a king... • 5m
10 Indian Brands That Crush Advertising—Steal Their Playbook India’s marketing scene is brutal—but these brands get it. They don’t just sell products, they sell ideas, emotions, and status. If you’re serious about marketing, study these names obsessively. 1. Amul – The King of Real-Time Marketing Lesson: Stay relevant. Amul’s topical ads never miss a cultural or political moment. They turn news into brand visibility. 2. Zomato – Minimal Words, Maximum Impact Lesson: Keep it snappy. Their one-liners on billboards and push notifications get more engagement than most ad campaigns. Less fluff, more punch. 3. Fevicol – No Hard Sell, Just Iconic Creativity Lesson: Show, don’t tell. Their ads don’t beg you to buy—they stick in your mind with clever visuals. 4. CRED – Disrupt or Be Forgotten Lesson: Break the rules. Rahul Dravid as an angry road-rager? No one saw it coming. CRED’s ads don’t blend in, they stand out. 5. Dunzo – Hyper-Local, Hyper-Engaging Lesson: Speak your audience’s language. They use pop culture, slang, and hyper-local jokes to stay relatable. 6. Tanishq – Emotion Sells, Always Lesson: Stories > Ads. Their ads don’t push products—they sell family, tradition, and emotions wrapped in gold. 7. Swiggy – Data as a Weapon Lesson: Numbers can entertain. They turn user habits into hilarious, relatable campaigns—marketing that feels personal. 8. Netflix India – If It’s Not Shareable, It’s Useless Lesson: Make content people want to share. Their meme-heavy, pop-culture-infused marketing thrives on engagement. 9. Kingfisher – Own a Lifestyle, Not Just a Product Lesson: Sell aspiration. It’s not beer—it’s the "King of Good Times." Smart branding makes the product secondary to the lifestyle. 10. Paperboat – Nostalgia = Instant Connection Lesson: Make people feel something. They don’t sell drinks, they sell childhood memories. People buy emotions, not products. The Takeaway? Forget boring, forgettable, or “safe” marketing. Be bold. Be relevant. Make people care. These brands don’t just advertise—they make an impact. Follow. Learn. Apply.
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