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Have you also seen the Amul ads which says "Amul ice cream is real ice cream and the rest is frozen dessert" so this is the competition between Amul and HUL's kwality walls. But how to differentiate frozen dessert and Ice cream? according to Indian

Flip IT – Snack Naturally! Tagline: "Khaoo Tab, Chaoo Jab" At Flip IT, we’re redefining snacking with 100% natural, freeze-dried treats that are as healthy as they are delicious. From juicy fruit cubes to indulgent desserts, every bite is packed wit

🌟Ever wondered how Bengal's beloved dessert, Ledikeni, got its unique name? 🍬 This iconic sweet, a cousin of the classic roshogolla, has a story that’s as rich as its taste! Back in the 19th century, when the British ruled India, Lord Canning’s wi

Hi Medial family 👋 Here is (2/3) super successful Marketing Campaign 🌠 of Cadbury dairy 🍫 ....Kuch Meetha Ho Jaaye....🥰 This campaign, which translates to “Let’s have something sweet”, became synonymous with celebrations in India. The campaign

India’s Largest Startups by Revenue in FY24 – An Inspiring Growth Story! The likes of Zomato (₹12,114 Cr), Swiggy (₹11,247 Cr), and BigBasket (₹7,884 Cr) started small but have now become giants in their domains. These brands revolutionized how Indi

🕉️ Happy janmashtami to Everyone 🕉️ Actually Janmashtami generate lots of revenue for small scale business in india and according to reports janmashtami give 500 Crores+ revenue to Indian economy and support lower middle class families. 1• Ret

🌟 𝟓 𝐒𝐭𝐚𝐫 is an iconic 𝐂𝐚𝐝𝐛𝐮𝐫𝐲 brand that has captured 𝐈𝐧𝐝𝐢𝐚'𝐬 𝐭𝐚𝐬𝐭𝐞 𝐛𝐮𝐝𝐬 𝐬𝐢𝐧𝐜𝐞 𝟏𝟗𝟔𝟑! 🍫 When 5 Star entered the Indian market, the sweets landscape was dominated by traditional confections. However, with its pe

From Bikaneri Bhujia to Global Snacking Giant: EP 1 Haldiram's Case study In the early days of 1937 A kid was learning to make bhujias in kitchen with his paternal aunt and his passion of making bhujias clicked a idea to his mind and he started maki

"How Go Zero is Melting the Competition: A Guilt-Free Disruption in India’s Ice Cream Market" • This is Part of Our Series: Disruptive Brands Changing the Game in India 1. Go-to-Market Strategy: Launched in 2022 by Kiran Shah, Go Zero identified a

Top News of the Week: 1. Funding: - This week, 24 Indian startups raised around $270.3 million in funding. These deals count 4 growth-stage deals and 20 early-stage deals. - Among the growth-stage deals, 4 startups raised $234.2 million in funding