Hi everyone!
I’m working on an academic project that requires analyzing a company through a specific marketing concept from Philip Kotler’s Marketing Management. I’d love to hear your unique suggestions for combinations of a company( any company, pr
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Anonymous 1
Stealth • 21d
BYJU'S has done some intense marketing to build brand loyalty in the education sector, but they’ve also faced backlash over aggressive sales tactics. It’d be interesting to analyze how they balance brand equity with customer satisfaction in an oversaturated market
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SHIV DIXIT
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📖 DAILY BOOK SUMMARIES 📖
🚀 18 Lessons from 👉
🔥 Marketing Management 🔥
✨ By Philip Kotler ✨
1. The Marketing Concept
• Marketing management is focused on customer satisfaction as the path to achieving organizational goals. This concept e