Hey I am on Medialย โขย 8m
BYJU'S has done some intense marketing to build brand loyalty in the education sector, but theyโve also faced backlash over aggressive sales tactics. Itโd be interesting to analyze how they balance brand equity with customer satisfaction in an oversaturated market
Marketing/Tech/Resea...ย โขย 1m
Once India's most valued Startup is now Bankrupt.. What made it worse is the incompetency of its Founder Who is now leaving in Dubai after burning Millions with his Ego.. Post covid when Coaching Opened again students chose offline coaching, Event
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โEarned, Not Given: How the Paradox of Effort Strengthens Customer Loyaltyโ The Paradox of Effort suggests that people value outcomes more when theyโve worked harder to achieve themโeven if the effort was optional. In business, this is used to deepe
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โDark Patterns vs Ethical UX: The Psychology of Design That Builds or Breaks Trustโ Dark Patterns are manipulative design tactics that trick users into taking actions they didnโt intendโlike adding hidden costs, confusing opt-outs, or guilt-tripping
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โMake It Memorable: How the Peak-End Rule Creates Lasting Customer Impressionsโ The Peak-End Rule is a psychological principle where people judge experiences largely based on how they felt at the most intense moment (the โpeakโ) and at the endโrathe
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โBest Startup To biggest Failureโ Billions to Bankruptcy #8 Byjus was founded by Byju Raveendran in 2011 they gained popularity due to engaging video lessons which made complex subjects easier to understand.Byjus acquired many high profile brands l
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The Post-Purchase Puzzle: How Smart Brands Ease Buyer Doubts with Psychologyโ Cognitive dissonance is the discomfort people feel when their actions conflict with their beliefs or values. In business, it often occurs after a purchaseโcustomers might
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Varlyq Technologiesย โขย 8m
Unlocking Brand Growth: Practical Steps for Making Your Brand Unforgettable Building a brand that people remember doesnโt happen by accident. While we often talk about the power of customer loyalty, true brand growth comes from expanding reach, acce
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Case study of Juul : A disruptive yet failed product Juul was a vaping device initially launched for older people who wanted to get away from smoking cigarettes! Juul, introduced in 2015, promised a safer alternative to smoking with its sleek desi
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How D2C brand use data to build deeper customer connections and skyrocket sales! Audience identification and segmentation enable tailored marketing, personalized experiences, and better customer retention. D2C brands like Glossier, Dollar Shave Club
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Indian Smartphone Market: Shifts & Forecast * Current Leader: Vivo leads (Q4 2024/Q1 2025). * Past: Xiaomi held 28% five years ago, now around 12-13%. * Growth: Apple (part of "others") significantly gained, breaking into top 5 by volume in Q4
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