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Once India's most valued Startup is now Bankrupt.. What made it worse is the incompetency of its Founder Who is now leaving in Dubai after burning Millions with his Ego.. Post covid when Coaching Opened again students chose offline coaching, Event

“Earned, Not Given: How the Paradox of Effort Strengthens Customer Loyalty” The Paradox of Effort suggests that people value outcomes more when they’ve worked harder to achieve them—even if the effort was optional. In business, this is used to deepe

“Dark Patterns vs Ethical UX: The Psychology of Design That Builds or Breaks Trust” Dark Patterns are manipulative design tactics that trick users into taking actions they didn’t intend—like adding hidden costs, confusing opt-outs, or guilt-tripping

“Make It Memorable: How the Peak-End Rule Creates Lasting Customer Impressions” The Peak-End Rule is a psychological principle where people judge experiences largely based on how they felt at the most intense moment (the “peak”) and at the end—rathe

“Best Startup To biggest Failure” Billions to Bankruptcy #8 Byjus was founded by Byju Raveendran in 2011 they gained popularity due to engaging video lessons which made complex subjects easier to understand.Byjus acquired many high profile brands l

The Post-Purchase Puzzle: How Smart Brands Ease Buyer Doubts with Psychology” Cognitive dissonance is the discomfort people feel when their actions conflict with their beliefs or values. In business, it often occurs after a purchase—customers might

Unlocking Brand Growth: Practical Steps for Making Your Brand Unforgettable Building a brand that people remember doesn’t happen by accident. While we often talk about the power of customer loyalty, true brand growth comes from expanding reach, acce

In this blog, I examine the enduring success of Parle-G, a biscuit brand established in 1939, which has become a household staple in India. The brand's resilience stems from its focus on consumer utility, positioning itself as an affordable source of

My Muse: Sexual wellness brand prioritized personalization—tailored catalogs, curated suggestions and individualized services—to deepen connections and loyalty. Turn trial into habit by designing habit-building strategies, analyzing usage patterns an

Case study of Juul : A disruptive yet failed product Juul was a vaping device initially launched for older people who wanted to get away from smoking cigarettes! Juul, introduced in 2015, promised a safer alternative to smoking with its sleek desi