Hi everyone!
I’m working on an academic project that requires analyzing a company through a specific marketing concept from Philip Kotler’s Marketing Management. I’d love to hear your unique suggestions for combinations of a company( any company, pr
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Anonymous 1
Stealth • 3d
BYJU'S has done some intense marketing to build brand loyalty in the education sector, but they’ve also faced backlash over aggressive sales tactics. It’d be interesting to analyze how they balance brand equity with customer satisfaction in an oversaturated market
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📖 DAILY BOOK SUMMARIES 📖
🚀 18 Lessons from 👉
🔥 Marketing Management 🔥
✨ By Philip Kotler ✨
1. The Marketing Concept
• Marketing management is focused on customer satisfaction as the path to achieving organizational goals. This concept e
📖 DAILY BOOK SUMMARIES 📖
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🔥 Kotler On Marketing 🔥
✨ By KOTLER On Marketing ✨
1. Marketing as a Core Business Function
• Marketing is not just a departmental activity but a central function for business success. It i