Back
Anonymous
Hey I am on Medialย โขย 1y
Hi everyone! Iโm working on an academic project that requires analyzing a company through a specific marketing concept from Philip Kotlerโs Marketing Management. Iโd love to hear your unique suggestions for combinations of a company( any company, preferably indian startups) + a marketing concept that could make for insightful case studies! To give you an idea, here are some key marketing concepts- - Market Segmentation, Targeting, and Positioning (STP) - Brand Equity and Brand Loyalty - Product Lifecycle Management (PLC) โ - Digital and Social Media Marketingโ Some example combinations: - Zomato + Market Segmentation and Targeting - Swiggy + Digital and Social Media Marketing - Ola + Pricing Strategy these are just a few examples I believe the people here are much smarter than any gpt ;), Your suggestions could really help inspire some fresh perspectives for this project. Thanks so much for your ideas:)))))
Replies (3)
More like this
Recommendations from Medial
Dr Bappa Dittya Saha
We're gonna extinct ...ย โขย 1y
Answer this using following context! ๐ Marketing is also responsible for expanding the market and driving growth. - Philip kotller U r not winning the industry if the industry is not winning! Some work in winning industry. Some work to make the
See More
SHIV DIXIT
CHAIRMAN - BITEX IND...ย โขย 1y
Professional Books For Understanding Marketing Strategies , Management , Implementation And Positioning . 1=} Marketing management by Philip Kotler Download link โ https://drive.google.com/file/d/1QiK_swCikqprf-d9li729Tg1krixhD0t/view?usp=drive
See More
SHIV DIXIT
CHAIRMAN - BITEX IND...ย โขย 1y
๐ DAILY BOOK SUMMARIES ๐ ๐ 18 Lessons from ๐ ๐ฅ Marketing Management ๐ฅ โจ By Philip Kotler โจ 1. The Marketing Concept โข Marketing management is focused on customer satisfaction as the path to achieving organizational goals. This concept e
See More
Shikhar Verma
Hey I am on Medialย โขย 1y
I'm working on my startup. This a revenue generation & management company. Under this company we generate & manage revenue for Villas. We started this in Oct 2024.. If anyone heard about Stay Vista or Elivaas this is the same model. So the proble
See More
Ashu Bhatt
Hey I am on Medialย โขย 9m
Traditional business plans use some combination of these nine sections. Executive summary. Briefly tell your reader what your company is and why it will be successful. ... Company description. ... Market analysis. ... Organization and management. ...
See More
Devansh Choudhary
Dream big. Do bigger...ย โขย 5m
๐ Building a business? Master the RIGHT combinations of skills! Itโs not about one skill - itโs about how they connect: Data Analytics + Time Management = Smart Decisions Creative Thinking + Branding = Stand Out Communication + Public Speaking =
See More
Download the medial app to read full posts, comements and news.