Back
Anonymous
Hey I am on Medial ā¢ 6m
Hi everyone! Iām working on an academic project that requires analyzing a company through a specific marketing concept from Philip Kotlerās Marketing Management. Iād love to hear your unique suggestions for combinations of a company( any company, preferably indian startups) + a marketing concept that could make for insightful case studies! To give you an idea, here are some key marketing concepts- - Market Segmentation, Targeting, and Positioning (STP) - Brand Equity and Brand Loyalty - Product Lifecycle Management (PLC) ā - Digital and Social Media Marketingā Some example combinations: - Zomato + Market Segmentation and Targeting - Swiggy + Digital and Social Media Marketing - Ola + Pricing Strategy these are just a few examples I believe the people here are much smarter than any gpt ;), Your suggestions could really help inspire some fresh perspectives for this project. Thanks so much for your ideas:)))))
Replies (3)
More like this
Recommendations from Medial
Dr Bappa Dittya Saha
We're gonna extinct ... ā¢ 1y
Answer this using following context! š Marketing is also responsible for expanding the market and driving growth. - Philip kotller U r not winning the industry if the industry is not winning! Some work in winning industry. Some work to make the
See More
SHIV DIXIT
CHAIRMAN - BITEX IND... ā¢ 9m
Professional Books For Understanding Marketing Strategies , Management , Implementation And Positioning . 1=} Marketing management by Philip Kotler Download link ā https://drive.google.com/file/d/1QiK_swCikqprf-d9li729Tg1krixhD0t/view?usp=drive
See More
SHIV DIXIT
CHAIRMAN - BITEX IND... ā¢ 7m
š DAILY BOOK SUMMARIES š š 18 Lessons from š š„ Marketing Management š„ āØ By Philip Kotler āØ 1. The Marketing Concept ā¢ Marketing management is focused on customer satisfaction as the path to achieving organizational goals. This concept e
See More
Download the medial app to read full posts, comements and news.