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Anonymous

Anonymous

Hey I am on Medial • 8m

Hi everyone! I’m working on an academic project that requires analyzing a company through a specific marketing concept from Philip Kotler’s Marketing Management. I’d love to hear your unique suggestions for combinations of a company( any company, preferably indian startups) + a marketing concept that could make for insightful case studies! To give you an idea, here are some key marketing concepts- - Market Segmentation, Targeting, and Positioning (STP) - Brand Equity and Brand Loyalty - Product Lifecycle Management (PLC) – - Digital and Social Media Marketing– Some example combinations: - Zomato + Market Segmentation and Targeting - Swiggy + Digital and Social Media Marketing - Ola + Pricing Strategy these are just a few examples I believe the people here are much smarter than any gpt ;), Your suggestions could really help inspire some fresh perspectives for this project. Thanks so much for your ideas:)))))

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