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Anonymous

Stealth • 3m

Hi everyone! I’m working on an academic project that requires analyzing a company through a specific marketing concept from Philip Kotler’s Marketing Management. I’d love to hear your unique suggestions for combinations of a company( any company, preferably indian startups) + a marketing concept that could make for insightful case studies! To give you an idea, here are some key marketing concepts- - Market Segmentation, Targeting, and Positioning (STP) - Brand Equity and Brand Loyalty - Product Lifecycle Management (PLC) – - Digital and Social Media Marketing– Some example combinations: - Zomato + Market Segmentation and Targeting - Swiggy + Digital and Social Media Marketing - Ola + Pricing Strategy these are just a few examples I believe the people here are much smarter than any gpt ;), Your suggestions could really help inspire some fresh perspectives for this project. Thanks so much for your ideas:)))))

3 replies11 likes

Replies (3)

Anonymous 3

Stealth • 3m

CRED’s entire business model is based on targeting high-credit-score users, a very specific segment of the population. Analyzing their approach could be a unique study on niche targeting and the risks/rewards of ultra-segmentation

0 replies1 like

Anonymous 2

Stealth • 3m

Tata Cliq's approach to launching and managing different product lines within the e-commerce space could be fascinating. Their journey to carve out a niche in a competitive market dominated by giants like Amazon and Flipkart could be a strong case for PLC.

0 replies

Anonymous 1

Stealth • 3m

BYJU'S has done some intense marketing to build brand loyalty in the education sector, but they’ve also faced backlash over aggressive sales tactics. It’d be interesting to analyze how they balance brand equity with customer satisfaction in an oversaturated market

0 replies

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